Shopify A/B Testing Pricing: 12 Tools, $0 to $2,894 (2026)

Every Shopify A/B testing tool prices the same way. A low number sits on the homepage, and the feature you came for sits one or two tiers up. This page is the master index: twelve tools, one table, with the entry tier, the tier that tests a price, the annual rate and the meter side by side. Every figure was re-read off the vendor's page or Shopify App Store listing on September 6, 2026, and the source is named next to each number.

Amounts are in US dollars unless a EUR suffix says otherwise. Where a vendor's own two pages disagree, both figures are shown. Where a vendor prints no price, the table says so instead of guessing.

The master price index: twelve Shopify A/B testing tools on one table

TL;DR Entry prices run from $0 (Rollouts) to $399 (Convert monthly). The price-test tier runs from $19.99 (Trident, Pricing.AI) through $199 (ABConvert), $349 (Intelligems), $399 (Shoplift) and $499 (Shogun). Three tools print no price at all. All read September 6, 2026.

Same columns for everyone. The entry tier is the cheapest paid rung. The price-test tier is the rung that lets you split a product price. The source column names the page each figure was read from.

Tool	Entry tier (monthly)	Price-test tier	Annual billing	How it meters	Source
Shopify Rollouts	$0 add-on; experiments need Grow ($79/mo paid yearly)	Cannot test price	Grow $79/mo paid yearly	Plan-gated, no traffic meter	help.shopify.com; shopify.com blog
Trident AB	Free (500 impressions) / $19.99 Premium	Listing title says price testing; from $19.99	20% off: $191.88 / $239.88 / $479.88 per yr	Impressions (500 / 5k / 50k / unlimited)	apps.shopify.com/tridentab
Pricing A/B Testing (Pricing.AI)	Free (1 experiment/mo) / $19.99 Pro	$19.99 Pro	$179.88/yr (25% off)	Experiments and products	apps.shopify.com/pricing-a-b-experiment
Shogun AB Testing	$39 Pro (3 active tests)	$499 Unlimited	Not printed	Active tests, no visitor cap printed	apps.shopify.com/shogun-ab-testing
Intelligems	$69 Smart Content	$349 Unlimited entry price (App Store, scales with order volume); intelligems.io slider to $2,894	$660 / $1,071.60 / $3,468 per yr	Orders (listing says it scales with sitewide order volume; 10k to 200k slider on vendor site)	apps.shopify.com/intelligems; intelligems.io/pricing
Shoplift	$99 Core	$399 Advanced on App Store ($299 on shoplift.ai), beta	$74 / $299 / $699 per mo	Monthly store visitors, banded; tests pause over cap	apps.shopify.com/shoplift; shoplift.ai/pricing
ABConvert	$99 Starter (1,000 test orders)	$199 Growth (5,000 orders)	$74 / $149 / $299 / $449 per mo	Test orders, +$59 to +$24 per extra 1,000	apps.shopify.com/a-b-convert-price-a-b-test; abconvert.io
Varify.io	249 EUR Growth (5 experiments)	Not a Shopify price tester	199 EUR / 249 EUR per mo	Flat rate, unlimited traffic, 1 domain	varify.io/en/plans
Convert Experiences	$399 Growth	Not a Shopify price tester	$299 / $420 per mo	Tested users, 100k/mo then $399 per 100k	convert.com/pricing
ABlyft	Free plan; paid is Get a Quote	Not published	Not published	Not published	ablyft.com
VWO	No price printed	Not published	Not published	Not published on the page	vwo.com/pricing
Optimizely	No price printed	Not published	Not published	Individually packaged	optimizely.com/plans

Sources are the Shopify App Store listing for each app and the vendor's own pricing page, all fetched September 6, 2026; Shopify plan pricing from help.shopify.com and shopify.com's September 3, 2026 blog post on ecommerce website cost. Shopify's pricing page geo-serves local currency, so the USD monthly-billed plan price was not readable today and is not printed. Per-tool detail: Intelligems pricing, VWO pricing, Optimizely pricing, Shopify Rollouts. For features and trade-offs rather than price, see the 8-tool comparison.

The price-test premium: same job, a 25x spread

TL;DR Testing your prices is the most-searched paid feature in this category, and no two tools gate it at the same rung. The ladder runs from $19.99 to $499 a month before volume scaling.

Price testing is the thing most merchants are really shopping for; Google's results for this query are mostly App Store listings whose snippets lead with a price-test plan. Here is the ladder, cheapest first, for the tier that lets you show two prices to two groups of shoppers.

The price-test ladder, cheapest first: Pricing A/B Testing free or $19.99 → Trident AB from $19.99 → ABConvert Growth $199 → Intelligems Unlimited $349 → Shoplift Advanced $399 on the App Store (beta) → Shogun Unlimited $499 → Intelligems on its own site, up to $2,894 at 200,000 orders. Rollouts, Convert and Varify are not on the ladder at any price. All read September 6, 2026.

The spread is about depth more than markup. The two $19.99 apps split a price and count clicks and revenue; neither listing mentions a significance test. ABConvert's Growth tier at $199 reports profit per visitor with your own cost of goods, per its listing, and is the cheapest rung that treats a price test as a margin question. Intelligems scores on profit, handles multi-currency pricing, and holds Smart Pricing back from its 14-day trial entirely (intelligems.io/pricing). Shoplift's price testing is labelled beta on its listing. Shogun puts it on the top tier alongside checkout-block tests for Plus stores.

Three tools cannot join the ladder. Rollouts changes your main theme or your checkout and accounts configuration, per the help center, and a price is neither. Convert and Varify are client-side; a script can change what a page shows, but a Shopify price lives in the product record and the cart. If price is the experiment, start with how Shopify price testing actually works, then weigh the cheaper Intelligems alternatives.

What each tool costs at 60,000 visitors a month, and at 120,000

TL;DR At 60,000 visitors the bills are close to the sticker. Double the traffic and Convert doubles, Shoplift leaves its published bands, while Rollouts, Shogun, Varify and the App Store Intelligems listing do not move.

Store A does 60,000 monthly visitors at 1.5 percent conversion, so 900 orders. Store B is the same store after a good year: 120,000 visitors, 1,800 orders. The arithmetic below is mine, applied to each vendor's published tiers as read on September 6, 2026.

Tool and tier	Job	Store A: 60k visitors, 900 orders	Store B: 120k visitors, 1,800 orders	What moves it
Shopify Rollouts	Theme test	$0 (plus Grow, $79/mo yearly, if not already on it)	Same	No traffic meter
Shogun Pro	Theme test	$39	$39	Priced by active tests
Shoplift Core	Theme test	$99 monthly ($74/mo annual needs the 50k band)	Over the 100k band; next band not printed	Visitor bands
Intelligems Smart Content	Theme and content	$69	$69 entry price on the App Store; listing says it scales with order volume	Orders
Convert Growth	Full program	$399 monthly / $299 annual	$798 monthly: 100k included plus $399 per extra 100k	Tested users
Varify Growth	Full program	249 EUR monthly / 199 EUR annual	Same	Flat rate
ABConvert Growth	Price test	$199 (900 of 5,000 test orders used)	$199 (1,800 used)	Test orders
Intelligems Unlimited	Price test	$349 entry price on the App Store	$349 entry price; listing says it scales with order volume, vendor site shows the slider	Orders
Shoplift Advanced	Price test (beta)	$399 monthly on App Store ($299/mo annual)	Over the 100k band; next band not printed	Visitor bands
Shogun Unlimited	Price test	$499	$499	No visitor cap printed

Convert's Store B figure is $399 for the Growth plan plus one $399 block of 100,000 extra tested users, per the overage line on convert.com/pricing; on annual billing the allowance is pooled at 1.2 million a year, so a seasonal spike may not trigger it. Shoplift prints "starting at" prices by visitor band on the App Store and lists the bands (50k, 100k, 250k, 500k, 1M, unlimited) on shoplift.ai without a price per band above the first, so Store B's Shoplift bill is not a number anyone can read off a page. ABConvert counts test orders, so if only half your orders touch a live test, halve those counts.

Two things stand out. The traffic-metered tools are the ones whose bill you cannot predict from the pricing page: Shoplift and Convert both leave Store B either calling sales or paying overage. The order-metered tools are gentler than they look: ABConvert's Growth tier holds 5,000 test orders, and a 1.5 percent store needs roughly 330,000 visitors a month to fill it. Intelligems is the odd case: the App Store shows $349 as the Unlimited entry price and states that pricing scales with sitewide order volume, and its own site shows the order slider, so ask what your order count puts you at before you install.

Tier by tier: what each price unlocks

TL;DR The homepage price is rarely the price you pay. Each tool holds its real feature (price tests, segmentation, unlimited experiments) one or two tiers up.

Shopify Rollouts: $0, but experiments need the Grow plan

Rollouts has no fee. What is not free is the plan it needs: Shopify's help center states that your store must be on the Grow plan or higher to run experiments (a launch, which applies a change to a share of visitors, is open to Basic). Shopify's own blog post on ecommerce website cost, dated September 3, 2026, prices Basic at $29, Grow at $79 and Advanced at $299 per month, each paid yearly. Shopify's pricing page served Canadian dollars on every fetch today (Grow CA$132 monthly, CA$99 yearly), so the USD monthly-billed figure is deliberately not printed here.

A rollout can edit or replace your main theme and swap your checkout and accounts configuration. The analytics page lists conversion rate over time, bounce rate, reached checkout rate and add to cart rate for a theme experiment, and checkout conversion rate for a checkout experiment; it does not mention significance, confidence or a winner anywhere. The full teardown is in Shopify Rollouts A/B testing and the theme testing playbook.

Intelligems: $69 in the door, $349 for price tests, $2,894 at the top of the slider

The App Store listing has four plans. Smart Content is $69/mo or $660 a year and covers landing-page and theme tests, personalization and profit per visitor tracking. Smart Merchandise and Smart Shipping are $112.10/mo or $1,071.60 a year each and add discount, bundle, upsell, quantity-break and shipping tests. Unlimited is $349/mo or $3,468 a year, labelled save 17%, and is the only plan with everything, which is where price testing lives. Under every plan card the listing prints that pricing scales based on sitewide order volume, so treat each figure as the entry price. The 14-day trial line appears on Smart Content, Smart Merchandise and Smart Shipping; the Unlimited card shows no trial line. All four bill every 30 days.

The vendor's own page tells a different story about Unlimited. Intelligems.io prices it on an order slider from up to 10,000 orders a month to up to 200,000; at the top rung the Everything Bundle reads $2,894 a month, struck through to $1,279 with a save 44% badge and a three-month minimum. The trial includes everything except Smart Pricing, and a Limited tier of one price test a month is mentioned without a price. So the entry price and the price you need are $280 apart on the App Store before any scaling. Both ladders are in Intelligems pricing; the head-to-head is Shoplift vs Intelligems.

Shoplift: $99 to start, and a $100 disagreement about Advanced

On the App Store, Core is $99/mo or $888 a year for template, theme and URL tests with Bayesian analysis; Advanced is $399/mo or $3,588 a year and adds price testing, marked beta, plus audience and region segmentation, GA4 and data exports; Pro is $999/mo or $8,388 a year with a dedicated success manager. Each is described as starting at a lower figure ($74, $299, $699) based on monthly unique visitors, with a 14-day trial.

Shoplift.ai's pricing page, read the same day, shows Core at $99 monthly and $74 charged annually, then Advanced at $299 on both billing toggles, and Pro as annual-only at $699. That is a $100 gap on Advanced between the vendor's two surfaces. The visitor bands are printed (50k, 100k, 250k, 500k, 1M, unlimited) but a price per band above the first is not, and the FAQ says tests pause when you exceed your band. If theme tests are the whole job, $99 is the real price. If you came for price tests, plan on $399 and get the $299 in writing if you see it on the site. Cheaper paths are in Shoplift alternatives.

Convert: from $299 on annual billing, metered by tested users

Convert Experiences is a standalone platform. Growth is $399/mo monthly or $3,588 a year ($299/mo) for 100,000 tested users a month, with overage at $399 per extra 100,000. Pro is $599/mo or $5,040 a year ($420/mo) with overage at $699 per 250,000. Enterprise is price on request from 1 million tested users. The trial is 15 days and prices exclude tax (convert.com/pricing, September 6, 2026). It is client-side and does not touch Shopify prices. The price is rational once someone ships experiments every month; otherwise you are paying $299 for an idling engine, and a good traffic month can add another $399.

ABConvert: $99 start, $199 unlocks price testing, order-metered

ABConvert's listing (Built for Shopify, 4.6 from 83 reviews) has four plans. Starter is $99/mo for 1,000 test orders, then $59 per extra 1,000, without price testing. Growth is $199/mo for 5,000 orders at $39 per extra 1,000 and is the first tier that tests prices. Scale is $399 for 15,000 at $29, Pro is $599 for 30,000 at $24, each with a 14-day trial. Abconvert.io prints the yearly rates, $74, $149, $299 and $449 a month, described as two months free. The trap to model is the meter: on Starter the 1,000-order allowance is small enough that a modest store hits overage in a good month.

Trident AB: free to $49.99, impression-metered

The listing, titled A/B: Product and Price Testing and ranking first for this query, has a free plan of one test and 500 impressions a month, which decides nothing but teaches the workflow. Premium is $19.99/mo or $191.88 a year for 5,000 impressions, Business $24.99 or $239.88 for 50,000, Enterprise $49.99 or $479.88 for unlimited, each with a 5-day trial. A 5,000-impression cap starves a test long before significance, so Enterprise is the only tier worth reading as a testing plan rather than a demo.

Shogun AB Testing: $39 for three tests, $499 for price tests

Shogun's listing (4.2 from 44 reviews) prices by active tests, with no visitor cap printed. Pro is $39/mo for 3 active tests covering template, theme, page and split-URL tests. Advanced is $119 for 5 tests and adds product image and title tests. Unlimited is $499 with multi-variant tests, price testing and checkout-block tests on Shopify Plus. Every plan has a 14-day trial; no annual price is printed. For a dedicated app under $50 with no traffic meter, Pro is the cleanest sticker on the page.

Pricing A/B Testing (Pricing.AI): free, or $19.99

A small listing (5.0 from 3 reviews) that does one thing. The free plan allows one experiment a month on one product for 15 days. Pro is $19.99/mo or $179.88 a year with unlimited experiments and a 7-day trial. The listing describes view, click and revenue tracking and one-click winner selection; it does not describe a significance test. It is a way to learn what a price test feels like rather than a way to settle a pricing decision.

Varify.io: flat 199 EUR to 249 EUR, unlimited traffic

Varify's plans page prices Growth at 249 EUR a month, or 199 EUR on annual billing, for 5 active experiments on one domain with unlimited traffic. Pro is 349 EUR monthly or 249 EUR annual with unlimited experiments; Enterprise starts at 499 EUR; every plan has a 30-day trial. Those are higher than the 199 and 149 EUR this page carried in July, and the old /en/pricing/ URL is now a 404. It runs through a script on any Shopify plan, and the pitch is the missing meter. It is not a Shopify price tester.

The tools that publish no price

TL;DR ABlyft, VWO and Optimizely all send you to a form. That is a pricing decision, and it tells you who they sell to.

ABlyft is the name behind the "ablyft pricing" searches, and there is nothing to quote. Its site lists a Free plan (run your first experiments, no credit card) and a paid plan marked Get a Quote; no figure, visitor cap or trial length appears anywhere on ablyft.com. It has no App Store listing (apps.shopify.com/ablyft is a 404) and www.ablyft.com does not resolve, so use the bare domain. For a flat-rate European tool with a published number, Varify is the comparable.

VWO shows Growth, Pro and Enterprise tiers on vwo.com/pricing with no dollar figure on the page; the estimates that circulate are third-party guesses, which is why we wrote VWO pricing: six estimates, no public number. Optimizely says every plan is individually packaged and routes to a demo; what that means for a store is in Optimizely pricing for Shopify. Neither is a Shopify price tester, and neither belongs on a shortlist below Plus.

Adjacent tools priced in the same search: Crazy Egg lists Starter $29, Plus $99, Pro $249 and Enterprise $599 a month, billed annually, with A/B testing first appearing on Plus, so its testing floor is $99 (see Crazy Egg pricing). Hotjar's pricing URL now redirects to contentsquare.com/pricing, where Growth is priced from $49/mo (see Hotjar pricing). Both are heatmap tools that tell you what to test; neither runs the test.

The hidden costs a pricing page will not show you

TL;DR Five costs never appear on the sticker: a forced plan upgrade, a traffic meter, the monthly-versus-annual gap, a vendor whose two pages disagree, and a test your traffic cannot power.

Free is not free: the Grow plan Rollouts needs

Rollouts advertises no fee, but a Basic store cannot run an experiment without moving to Grow. On Shopify's own annual-billed figures that jump is $29 to $79 a month, a difference of $50 a month or $600 a year, with no line item anywhere on Rollouts itself (shopify.com blog, September 3, 2026). The honest price of native testing on a Basic store is a plan upgrade. If you are already on Grow, it is the cheapest theme test on this page, and the free split-testing guide shows how far it stretches.

Your bill rises exactly when you succeed

Metering type is a multiplier vendors rarely headline. Shoplift bands by monthly store visitors and pauses tests over the band. Convert charges $399 per extra 100,000 tested users. ABConvert has a per-1,000 test-order overage. Trident counts impressions. Intelligems.io scales Unlimited by orders. Varify is flat, Shogun prices by active tests, and the App Store Intelligems listing shows an entry price per plan and states that it scales with sitewide order volume. Model the bill at the traffic you expect in six months; the worked example above is the template.

The monthly-versus-annual gap: 17 to 30 percent

Annual billing is the easiest discount in the category and larger than most merchants notice. Convert alone is $100 a month cheaper on annual billing, and ABConvert describes its yearly rate as two months free.

Plan	Monthly	Annual (per mo)	You save
Shopify Grow plan	Not readable in USD today	$79/mo paid yearly	Shopify prints only the yearly rate in USD
Convert Growth	$399/mo	$299/mo ($3,588/yr)	$100/mo
Intelligems Unlimited	$349/mo	$289/mo ($3,468/yr)	$60/mo (listing says save 17%)
Shoplift Core	$99/mo	$74/mo ($888/yr)	$25/mo
ABConvert Growth	$199/mo	$149/mo	$50/mo (two months free)
Varify Growth	249 EUR/mo	199 EUR/mo	50 EUR/mo
Trident AB Business	$24.99/mo	$19.99/mo ($239.88/yr)	20%

Each figure is from the vendor's own page or App Store listing, September 6, 2026. Intelligems' $289 and Convert's $299 and $420 are the yearly total divided by twelve. Shopify prints the Grow plan's USD price only as a yearly-billed figure on the page we could read today.

When the vendor's own pages disagree

Three tools on this page sell through two doors and quote differently at each. Intelligems shows $349 as the Unlimited entry price on the App Store, with a note that pricing scales with sitewide order volume, and an order slider reaching $2,894 on its own site. Shoplift's Advanced is $399 on the App Store and $299 on shoplift.ai. ABConvert prints its annual rates only on abconvert.io. Intelligems at least says the price moves; neither Shoplift nor ABConvert explains the gap between its two pages. Read both pages, screenshot the cheaper one, and ask support which applies before your trial ends.

The most expensive test is the one your traffic cannot power

The cost nobody prices in is running a test that can never conclude. Detecting a typical small lift takes tens of thousands of visitors per variant, so a store doing a few thousand visits a month can wait a year for one clean result, whichever app it pays for (see the sample-size math). Paying $199 or $349 for a tool your traffic cannot feed is worse than paying nothing, because you also spend weeks acting on numbers that never reached significance. Run the significance calculator first, and if the answer is months, start with the low-traffic playbook.

Which pricing fits your store

Match the plan to the job and the traffic rather than the brand. Five situations cover almost every store.

Tight budget, theme tests only: Rollouts at $0 if you are already on Grow or higher. For a dedicated app to learn on, Shogun Pro at $39 prints no visitor cap; Trident's $19.99 Premium is capped at 5,000 impressions. None gives you a significance verdict, so you carry the statistics yourself.

You need price tests and want to watch the bill: ABConvert Growth at $199 is the cheapest tier built for it, with 5,000 test orders before overage. Intelligems Unlimited from $349 on the App Store is the deepest if profit-scored, multi-currency pricing is the goal; the listing says the price scales with order volume, so check the vendor-site slider before you install. Shoplift's Advanced adds beta price testing to a strong theme tester at $399.

High or spiky traffic: Varify's flat 199 EUR on annual billing stops the meter from punishing growth, and Shogun's per-test pricing does the same in dollars. Avoid visitor-banded and tested-user tiers unless you have modelled the six-month bill.

A real testing program, run monthly: Convert from $299 on annual billing is the only full standalone stats engine here with a printed price, and it earns that price only if someone ships experiments every month.

You are on Plus with a checkout to test: Rollouts covers checkout and accounts configuration on Grow and up; Shogun Unlimited adds checkout-block tests for Plus at $499; Intelligems includes Smart Checkout in Unlimited.

The honest takeaway: the sticker price is the smallest number in this category. Price the tier that unlocks your real test, add the plan upgrade or traffic overage it triggers, take the annual discount, read both of the vendor's pages, and make sure your traffic can feed the tool before any of it is worth paying.

Disclosure: we are building StorePilot, a CRO tool for Shopify that is not yet on the App Store; nothing on this page depends on it, and the twelve tools above are shipping today.

Questions merchants keep asking

How much does A/B testing cost on Shopify?

From $0 to about $2,894 a month. Shopify Rollouts has no fee but needs the Grow plan ($79/mo paid yearly, per shopify.com's September 3, 2026 blog post). Budget apps run $19.99 (Trident AB, Pricing A/B Testing) to $39 (Shogun Pro). Serious tools enter at $69 to $99 (Intelligems, Shoplift, ABConvert) and charge $199 to $499 for the tier that tests prices. Intelligems.io's order slider reaches $2,894/mo at 200,000 orders. All read September 6, 2026.

What is the cheapest way to A/B test prices on Shopify?

Pricing A/B Testing by Pricing.AI has a free plan and a $19.99/mo Pro plan, and Trident AB's listing is titled Product and Price Testing from $19.99/mo; neither mentions a significance test. Among tools built for it, ABConvert Growth at $199/mo is the cheapest tier that splits a price, then Intelligems Unlimited $349, Shoplift Advanced $399 on the App Store (beta), and Shogun Unlimited $499. Shopify Rollouts cannot test a price. All read September 6, 2026.

How much does Intelligems cost in 2026?

On the Shopify App Store: Smart Content $69/mo or $660/yr, Smart Merchandise and Smart Shipping $112.10/mo or $1,071.60/yr each, Unlimited $349/mo or $3,468/yr. The listing shows a 14-day trial on Smart Content, Smart Merchandise and Smart Shipping; the Unlimited card shows no trial line. Every card states that pricing scales with sitewide order volume. Price testing is only on Unlimited, and intelligems.io says its trial excludes it. On intelligems.io, Unlimited scales on an order slider from 10,000 to 200,000 orders a month; at the top rung it reads $2,894/mo, struck through to $1,279 with a 3-month minimum. Read September 6, 2026.

How much does Shoplift cost?

It depends which Shoplift page you read. The App Store listing says Core $99/mo or $888/yr, Advanced $399/mo or $3,588/yr, Pro $999/mo or $8,388/yr, each starting lower ($74, $299, $699) on annual billing by visitor band. Shoplift.ai's own pricing page shows Advanced at $299/mo on both billing toggles and Pro as annual-only at $699. Price testing sits on Advanced, marked beta. 14-day trial. Read September 6, 2026.

How much does ABConvert cost?

Starter $99/mo (1,000 test orders, then $59 per extra 1,000), Growth $199/mo (5,000 orders, $39 per 1,000, first tier with price testing), Scale $399/mo (15,000, $29 per 1,000), Pro $599/mo (30,000, $24 per 1,000), each with a 14-day trial, per its App Store listing. On abconvert.io the yearly rates are $74, $149, $299 and $449 per month. Read September 6, 2026.

How much does ABlyft cost?

ABlyft does not publish a price. Its site lists a Free plan (run your first experiments, no credit card) and a paid plan marked Get a Quote, with no figure, visitor cap or trial length anywhere on ablyft.com. It has no Shopify App Store listing; apps.shopify.com/ablyft returns a 404. Checked September 6, 2026. For a flat-rate tool with a published number, Varify.io starts at 199 EUR/mo on annual billing.

Is Shopify's native A/B testing free?

Rollouts has no fee of its own, but Shopify's help center states your store must be on the Grow plan or higher to run experiments, and Shopify's own blog (September 3, 2026) prices Grow at $79 per month paid yearly. A rollout changes your main theme or your checkout and accounts configuration; it cannot change a price. The analytics page reports conversion rate, bounce rate, reached checkout rate and add to cart rate, and says nothing about significance or a winner.

Does Shopify A/B testing pricing go up with traffic?

For most tools, yes. Shoplift bands by monthly store visitors and pauses tests over the band. Convert counts tested users, 100,000 a month on Growth, then $399 per extra 100,000. ABConvert counts test orders with a per-1,000 overage. Trident counts impressions. Intelligems.io scales Unlimited by orders. Flat exceptions: Varify.io (unlimited traffic) and Shogun (priced by active tests). Read September 6, 2026.

Is annual billing cheaper for Shopify A/B testing apps?

Usually by 17 to 30 percent. Convert Growth drops from $399 to $299/mo, Intelligems Unlimited from $349 to $289 ($3,468 a year, labelled save 17%), Shoplift Core from $99 to $74, ABConvert Growth from $199 to $149, Varify Growth from 249 to 199 EUR, Trident by 20 percent. Shogun prints no annual price. Each figure from the vendor's page or listing, September 6, 2026.

What is the best value A/B testing app for a small Shopify store?

For theme tests on Grow or higher, Rollouts at $0 wins on price, though you carry the statistics yourself. Under $50, Shogun Pro ($39, 3 active tests) prints no visitor cap, while Trident's tiers are impression-capped. For price tests, ABConvert Growth at $199 is the floor for a serious tool. If your traffic is under a few thousand visits a month, no tier fixes the sample-size problem; run the significance calculator before you pay.