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How to Increase Average Order Value on Shopify

Average order value (AOV) is how much each order is worth on average. Lifting it is one of the most efficient ways to grow revenue: the visitor already converted, so you're earning more from traffic you've already paid for. This guide covers the AOV tactics that work without discounting your margin away.

Michael G., Senior CRO Specialist Reviewed by Michael G., Senior CRO Specialist · EVDEV Top Rated Plus Last updated

The right way to think about AOV

AOV on its own can mislead. A tactic can raise AOV while lowering total revenue (for example, if it suppresses conversion). That's why StorePilot uses revenue per visitor as the primary metric: it captures the full picture, so a 'win' always means more money overall.

The best AOV gains come from genuinely helping the shopper buy more of what they actually want: relevant bundles, complementary cross-sells, a free-shipping threshold that nudges one more item, and well-timed post-purchase add-ons.

Tactics that lift AOV honestly

Bundles based on real co-purchase behavior (not random pairings). A clear free-shipping progress bar so shoppers know they're one item away. Complementary cross-sells placed where they help rather than distract. One-click post-purchase upsells that don't touch your core conversion rate.

StorePilot finds which products your shoppers genuinely buy together, tests the offer and its placement, and measures the net revenue effect (including any shipping cost you absorb) so you keep only the tactics that grow real profit.

New to this topic? Start with Increase average order value with bundles, Use a free-shipping threshold to lift order value, and Add a post-purchase upsell that shoppers welcome.

The behavior-led checklist

  • Build bundles from real co-purchase behavior, not guesswork
  • Show a free-shipping progress bar to nudge one more item
  • Place cross-sells where they help the decision, not distract from it
  • Use one-click post-purchase upsells to protect core conversion
  • Judge every tactic by revenue per visitor, not AOV alone
Deep dives

Solve a specific average order value problem

Deep-dive guides on the exact challenges in this topic, each with how StorePilot fixes it.

Start here

Increase average order value with bundles

Bundles raise order value when they match real buying patterns. Find and test the right ones.

Read more →
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Frequently asked questions

Will raising AOV hurt my conversion rate?

It can if done bluntly. That's why StorePilot measures revenue per visitor and only keeps tactics that grow total revenue, so you never trade a conversion drop for a meaningless AOV bump.

Do AOV tactics require discounts?

Not necessarily. Many of the strongest tactics (relevant cross-sells, free-shipping thresholds, post-purchase add-ons) work without cutting margin. You also control which discount tactics are allowed at all.