Heatmaps
Crazy Egg Pricing 2026: $29 to $599, and the Shopify App Is Gone
Update, September 3, 2026: the Shopify App Store listing this page compared against (apps.shopify.com/crazy-egg) now returns "This app is not currently available on the Shopify App Store." The $49 App Store ladder below is preserved as it read on August 31, 2026. The only live price list today is the one on crazyegg.com, from $29 a month billed annually.
Crazy Egg publishes two price lists for the same software and never mentions that the other one exists. Its website sells you in at $29 a month, billed annually, for 5,000 tracked pageviews. Its own Shopify App Store listing sells you in at $49 a month, billed every 30 days, for 75,000 tracked pageviews. Same vendor, same product, different door. This page puts both ladders side by side.
By Misha Gavura · 14 min read · Every figure read off Crazy Egg's own pages on , each fetched twice. Prices change; re-check before you buy.
The short answer
On crazyegg.com/pricing, as of August 31, 2026: Starter $29, Plus $99, Pro $249, Enterprise $599 per month. Every one of those carries an asterisk, and the asterisk reads "All plans are billed annually. No overages, ever." There is no monthly option on that page.
On Crazy Egg's Shopify App Store listing, the same day: Standard $49, Plus $99, Pro $249 per month, with the footer stating that recurring charges are billed every 30 days. No fourth tier, no annual requirement, and the word "annual" does not appear on that listing at all.
So the honest one-line answer to "what does Crazy Egg cost" is: between $29 and $599 a month if you buy from the website and pay a year up front, or between $49 and $249 a month if you install through Shopify and pay every 30 days. Anyone quoting you a single Crazy Egg price without saying which surface they read it on is quoting half the picture.
Why does Crazy Egg cost $29 on its own website but $49 in the Shopify App Store?
This is the question that sends people to a search engine, and the answer is not the obvious one. The $49 is not a Shopify markup on the $29 plan. They are different plans with different allowances, and the more expensive one is the better deal by a wide margin.
| Entry tier | crazyegg.com "Starter" | App Store "Standard Plan" |
|---|---|---|
| Price | $29 / mo | $49 / mo |
| Tracked pageviews / mo | 5,000 | 75,000 |
| Heatmap reports | 5 | 50 (called "snapshots") |
| Recordings / mo | 50 | 500 |
| Billing | Annual, no monthly option | Every 30 days |
| Free trial | 30 days | 14 days |
Read the second row again. The App Store entry plan costs 69% more and carries fifteen times the traffic allowance, ten times the heatmap reports and ten times the recordings. On price per thousand tracked pageviews that is $5.80 on the website's Starter against roughly $0.65 on the App Store's Standard, using the vendor's own numbers. The website's cheapest plan is, per unit of what it meters, by far its most expensive one.
The rest of the ladder makes the divergence look deliberate rather than accidental. Plus and Pro are identical across both surfaces: $99 for 150,000 pageviews, 75 heatmaps and 1,000 recordings, and $249 for 500,000 pageviews, 100 heatmaps and 5,000 recordings. Only the entry tier and the commercial terms move. That looks like Shopify's own billing rules doing the work. Shopify bills app subscriptions on a 30-day cycle, which rules out a website plan that only exists as an annual contract, and a 5,000-pageview allowance would be useless to most Shopify stores anyway.
None of which would matter if Crazy Egg said so. It does not. Crazy Egg's own Shopify landing page at crazyegg.com/shopify contains no prices at all, links to no App Store listing, and sends you to /pricing, which is the annual-only ladder. A merchant who arrives from Google and a merchant who arrives from the App Store are quoted different prices, different allowances, different trials and different contract terms for the same software, and neither page mentions the other.
The crazyegg.com ladder, every tier
These are the four plan cards as rendered on August 31, 2026. The meter is tracked pageviews, not sessions and not visitors, and every plan includes unlimited domains, unlimited team members, unlimited web analytics, unlimited conversion tracking and unlimited surveys.
| Plan | Price / mo | Tracked pageviews | Heatmap reports | Recordings / mo | Recording storage |
|---|---|---|---|---|---|
| Starter | $29 | 5,000 | 5 | 50 | 6 months |
| Plus | $99 | 150,000 | 75 | 1,000 | 2 years |
| Pro | $249 | 500,000 | 100 | 5,000 | 2 years |
| Enterprise | $599 | 1,000,000 | 200 | 10,000 | 2 years |
The feature cliff is between Starter and Plus, and it is bigger than the price suggests. A/B testing, popup CTAs and error tracking are not on Starter at all. Plus adds them, described on the card as unlimited, and adds device-type targeting for tests. Pro adds targeting by country, UTM and conversion, plus exporting heatmaps and recordings to AI. Enterprise adds all audience segments and SAML single sign-on. If A/B testing is why you are here, the entry price is $99, not $29, and Crazy Egg's own FAQ says so in a sentence most people never reach: "Plans with Heatmaps and Recordings start at $29/month; A/B Testing, Popup CTAs, and Error Tracking start at $99/month."
The pageview jump from Starter to Plus is worth staring at too. Five thousand tracked pageviews to one hundred and fifty thousand, with nothing in between. There is no 20,000 or 50,000 rung. A store doing 30,000 pageviews a month has no plan sized for it and pays $99.
The Shopify App Store ladder, every tier
Crazy Egg's listing lives at apps.shopify.com/crazy-egg. The header line reads, verbatim, "From $49/month. Free trial available." Three plans, no Enterprise tier, and heatmap reports are renamed "snapshots" without explanation.
| Plan | Price / mo | Tracked pageviews | Snapshots | Recordings / mo |
|---|---|---|---|---|
| Standard Plan | $49 | 75,000 | 50 | 500 |
| Plus Plan | $99 | 150,000 | 75 | 1,000 |
| Pro Plan | $249 | 500,000 | 100 | 5,000 |
All three carry a 14-day free trial, and the pricing block closes with "All charges are billed in USD. Recurring and usage-based charges are billed every 30 days." No annual commitment is mentioned, because there is not one. If you want to pay Crazy Egg month to month, this listing is the only place it publishes a price you can do that on.
One thing to weigh before you install from here: the listing carries a 3.7 rating from 8 reviews and launched on January 2, 2019. Eight reviews over seven years is a very thin signal, and it says more about how few merchants come through this door than about the product. There is a live sign of maintenance, though. A November 13, 2025 review complains that surveys did not exist for Shopify users, and Crazy Egg replied on November 20, 2025 that surveys are now available. Someone is watching the listing.
"Billed annually", and the yearly total nobody prints
The plan cards on crazyegg.com read "$29 /mo" with a small asterisk. The asterisk sits below the grid, in the small print under the plan cards, and resolves to eight words: "All plans are billed annually. No overages, ever."
That is a real disclosure, and it is easy to miss. There is no monthly-versus-annual switch on the
page. I checked rather than assumed: the word "toggle" appears eight times in the page source and
every single one belongs to the cookie-consent modal, and requesting the page with a
?billing=monthly parameter returns a response of exactly the same length, 91,445
bytes, whose visible text is identical line for line, same four prices. The only bytes that move
between the two fetches are the per-request visitor and CSRF tokens in the page's scripts.
Which produces the odd result at the centre of this page. Crazy Egg bills annually but publishes only a monthly-equivalent number, so the yearly figure you will actually be charged appears nowhere on the pricing page. I looked for it with the obvious matchers: "per year", "/yr", "/year", "a year" and the four multiplied totals all return zero hits, on a file where searching for "29" returns two hundred. The arithmetic is not hard, but it is arithmetic the buyer has to do:
- Starter, 12 x $29 = $348 a year
- Plus, 12 x $99 = $1,188 a year
- Pro, 12 x $249 = $2,988 a year
- Enterprise, 12 x $599 = $7,188 a year
Those four totals are my multiplication of Crazy Egg's own monthly-equivalent figures, not numbers Crazy Egg prints. It is possible the annual charge differs slightly from twelve times the displayed rate, and the only way to know is to reach checkout. That is exactly the problem: a merchant comparing tools cannot see the real commitment without starting a purchase.
It gets slightly worse on Crazy Egg's own FAQ page, which repeats "start at $29/month" with no annual qualifier attached. The words "annual", "annually" and "billed" return zero hits on that page, on a file where "free plan" returns five. So the billing term is disclosed on one page and silently dropped on the next one, and the second page is the one an AI assistant is most likely to quote back at you.
Does Crazy Egg have a free plan?
Yes, and this is the second thing the internet gets wrong about Crazy Egg's pricing. Search around and you will find a confident consensus that Crazy Egg has no permanent free tier. Crazy Egg disagrees with that consensus, in its own words, in a collapsed FAQ accordion on its own pricing page:
"Does Crazy Egg have a free plan? Yes! Crazy Egg's Free plan doesn't require a credit card to sign up, and includes these features: Web Analytics, Instant Heatmaps, Conversion Analytics, Surveys for websites."
There is a full landing page for it too, at crazyegg.com/free. So the free plan is real. Here is the problem: nobody publishes what it allows, and that includes Crazy Egg. The Free plan does not appear in the pricing grid at all. The /free page carries zero dollar figures and states no usage limit of any kind. The support knowledge base article titled "Crazy Egg Subscription Plans" lists only Enterprise, Pro, Plus and Starter, with no prices and no mention of a free tier. No pageview cap, no session cap, no recording cap, no heatmap cap and no retention period for the Free plan appears on /pricing, on /free, on /faq or in that knowledge base article.
I checked those negatives rather than trusting them. The /free page returns zero matches for a dollar sign followed by a digit, using the same expression that returns four matches on the pricing page, and the word "free" returns thirty hits on the file, so the search is working. Both occurrences of the word "limit" on /free are privacy boilerplate about restricted data access.
The second catch is a naming one, and it is subtle enough to be worth spelling out. The free tier includes Instant Heatmaps. The paid plans meter Heatmap Reports. Those are different products with almost the same name, and the /free page confirms it in a section headed "Plus more features, for when you're ready to upgrade", which lists Website Heatmaps, Session Recordings, A/B Testing and Popup CTAs as the things you do not get. If you sign up free expecting the heatmap product Crazy Egg is famous for, you will get something else.
What Crazy Egg does not publish
Listing the gaps plainly, because these are the answers you will not find no matter how long you look:
- A month-to-month price on crazyegg.com. Every figure on that page is an annual-billed price. The App Store listing is, in practice, the only place Crazy Egg publishes a true 30-day price, and it is a different ladder.
- The annual total. It bills annually and prints only a monthly equivalent.
- Every limit on the free plan. Confirmed to exist, never described.
- Add-on pricing. The line under the plan grid says to contact sales for more heatmaps or recordings, and the FAQ answers "Does Crazy Egg offer higher plans or custom add-ons?" with "Yes!" and then routes AI-formatted exports and connectors, personalization and audience targeting for A/B testing, and extra heatmap or recording capacity all to a sales conversation. No figure, no unit rate, for any of them.
- Agency, nonprofit and education pricing. The FAQ confirms all three exist. All three are contact sales.
- Whether the two ladders are interchangeable. Nothing on either surface says whether an App Store install can be moved to the cheaper annual website plan, or the reverse, or what happens to your data if you switch.
The overage policy, which is genuinely good
It would be unfair to write all of the above without flagging the one term Crazy Egg handles better than most of its category. From its FAQ, verbatim: "Crazy Egg will never charge overages. When you hit your monthly tracking limits, data collection pauses and automatically resumes on the 1st of the following month."
No surprise invoice after a viral week is a real benefit, and plenty of usage-priced analytics tools cannot say the same. Unlimited domains and unlimited seats on every plan, including Starter, are also better than the category norm, and they matter if you run more than one store.
The trade is on the other side of the same sentence. Because the cap pauses collection instead of billing you, hitting it means you stop collecting data, and you find out afterwards. On the $29 Starter's 5,000 tracked pageviews, a store doing any real traffic will hit that in days and spend most of the month blind. That is not a hidden term, but it does mean the cheapest plan is not a smaller version of the product so much as a sample of it.
Which door should a Shopify merchant walk through?
On the published numbers, the App Store listing is the better buy for most Shopify stores, and it is not close. $49 billed every 30 days for 75,000 tracked pageviews, cancellable whenever you like, beats $29 a month locked in for a year at 5,000 pageviews for any store that has traffic worth analysing. You give up sixteen days of trial, because 30 days becomes 14, and you give up the option of the Enterprise tier.
The website ladder wins in three cases. If you need more than 500,000 tracked pageviews a month, the $599 Enterprise tier only exists there. If you need SAML single sign-on, same. And if you have already decided you will use Crazy Egg for a full year at the Plus or Pro level, the prices are identical on both surfaces, so the choice comes down to whether you would rather be billed through Shopify or directly.
Worth knowing either way: Crazy Egg installs on Shopify through an integration, and its FAQ lists Shopify alongside WordPress, Wix, Squarespace, Magento and Google Tag Manager. If you would rather not pay for heatmaps at all while you work out whether they change any decision you make, Microsoft Clarity does heatmaps and recordings free with no pageview cap, and we have written up what Clarity actually costs on Shopify and how Lucky Orange compares for the same job.
Why other pricing pages disagree with this one
If the numbers here do not match what you read elsewhere, there are two reasons, and both are worth understanding before you trust any Crazy Egg price you did not read yourself.
The first is staleness. UXtweak's Crazy Egg pricing article, which ranks well for this term, states Enterprise at $499 a month. The live page said $599 when I read it on August 31, 2026. Its other three figures, $29, $99 and $249, match. One tier moved and the article did not.
The second is surface blindness. Personizely's Crazy Egg pricing breakdown is accurate on the website ladder, correctly flags the annual-billing requirement and even publishes the $348 upfront total that Crazy Egg does not. It never mentions the Shopify App Store: the string "$49" appears zero times on that page, against eighty occurrences of "Crazy Egg". Meanwhile the app-directory sites that mirror the App Store listing republish the $49 ladder mechanically and never note that the vendor's own site sells the same product from $29. Each half of the story is out there. Nobody had put the two halves next to each other.
Working out your number
Four questions, and you will have a real figure faster than any demo will give you one.
- What are your monthly pageviews, at peak rather than at average? The meter is tracked pageviews, and there is no rung between 5,000 and 150,000. Most Shopify stores with real traffic are above the first and below the second, which is why the 75,000-pageview App Store plan exists and why it is usually the right one.
- Do you want heatmaps, or do you want A/B testing? If heatmaps and recordings, the entry plans do the job. If A/B testing, popup CTAs or error tracking, your floor is $99 on either surface, and no cheaper plan includes them.
- Can you commit to a year? If not, the website is not an option at any price, and the question answers itself.
- What will you do with a heatmap once you have it? This is the one that decides whether the subscription pays. A heatmap tells you where attention went, which is a very good hypothesis and not a result. Shipping a change because a recording made the problem look obvious is how stores accumulate redesigns that feel better and sell the same. Before you buy, decide how you will test what the heatmap suggests, and check whether you have the traffic to conclude that test at all: our significance calculator will tell you in about a minute.
The two-ladder problem is not unique to Crazy Egg, incidentally. The same App Store versus vendor site gap, with the same absence of any explanation, shows up on Intelligems pricing and on Rebuy pricing. When a tool sells through both doors, always price both.
Disclosure. We are building StorePilot, a CRO tool for Shopify. It is not on the Shopify App Store and cannot be installed on a live store yet, so this page has nothing to sell you. Crazy Egg is a heatmap and session-recording tool, and if that is what you need it is a reasonable one; there is nothing we could offer you instead of it today.
Questions merchants keep asking
- How much does Crazy Egg cost?
- It depends which of Crazy Egg's two live price lists you are reading. On crazyegg.com/pricing the plans are Starter $29, Plus $99, Pro $249 and Enterprise $599 per month, and a footnote states all of them are billed annually. On Crazy Egg's own Shopify App Store listing the plans are Standard $49, Plus $99 and Pro $249 per month, billed every 30 days. Both were read live on August 31, 2026. The Plus and Pro figures agree; the entry tier and the billing terms do not.
- Why does Crazy Egg cost $29 on its own website but $49 in the Shopify App Store?
- Because they are not the same plan. The $29 Starter on crazyegg.com allows 5,000 tracked pageviews a month, 5 heatmap reports and 50 recordings, and requires annual billing. The $49 Standard Plan on the Shopify App Store allows 75,000 tracked pageviews, 50 snapshots and 500 recordings, and is billed every 30 days with no annual commitment. You pay 69% more and get fifteen times the traffic allowance. Crazy Egg does not explain the difference on either page.
- Is Crazy Egg billed monthly or annually?
- On crazyegg.com, annually. The plan cards show a monthly-equivalent figure and a footnote reads, verbatim, "All plans are billed annually. No overages, ever." There is no monthly billing option on that page and no billing toggle. Through the Shopify App Store the same product is billed every 30 days, which as of August 31, 2026 is the only place Crazy Egg publishes a true month-to-month price.
- What does Crazy Egg cost per year?
- Crazy Egg does not publish a yearly figure anywhere on its pricing page, despite billing annually. Multiplying its own published monthly-equivalent by twelve gives $348 for Starter, $1,188 for Plus, $2,988 for Pro and $7,188 for Enterprise. Those are my arithmetic on Crazy Egg's numbers, not prices Crazy Egg prints, so confirm the exact charge at checkout before you commit.
- Does Crazy Egg have a free plan?
- Yes. Crazy Egg's own FAQ answers that question with "Yes!" and lists Web Analytics, Instant Heatmaps, Conversion Analytics and Surveys, with no credit card required. There is also a dedicated crazyegg.com/free page. What nobody publishes, Crazy Egg included, is what the free plan allows: no pageview cap, no recording cap, no heatmap cap and no retention period appears on /pricing, on /free, or in the support knowledge base. The /free page lists Website Heatmaps, Session Recordings, A/B Testing and Popup CTAs under a heading that calls them features you get when you are ready to upgrade, so the free plan does not include them.
- How long is the Crazy Egg free trial?
- Thirty days on crazyegg.com, where every plan card reads "Start free 30-day trial". Fourteen days through the Shopify App Store, where all three plans list a 14-day free trial. Both checked August 31, 2026. Which trial you get depends on which door you walk through.
- Does Crazy Egg charge overages?
- No, and it is unusually clear about it. The pricing page states, verbatim, that Crazy Egg will never charge overages, and that when you hit your monthly tracking limits data collection pauses and resumes automatically on the 1st of the following month. That is a real merchant-friendly term, with the obvious trade: on the $29 Starter's 5,000 pageviews, a mid-sized store can go dark partway through the month.
A note on sources. Every price, plan name, limit and term on this page was read off a live response from crazyegg.com/pricing, crazyegg.com/free, crazyegg.com/faq, crazyegg.com/shopify, support.crazyegg.com or apps.shopify.com/crazy-egg on August 31, 2026. The two pricing pages were each fetched twice, with different user agents and a cache-busting parameter, and returned identical figures both times. Where this page says a figure is absent, the same search was first run against a string known to be present on that file to confirm it works. The four annual totals in the "billed annually" section are my arithmetic on Crazy Egg's published monthly figures and are labelled as such; Crazy Egg publishes no yearly price. Prices change. Re-check before you buy, and treat this as a map of how the pricing works rather than a quote.
