Microsoft Clarity Pricing: Is It Free for Shopify? (2026)

A free enterprise-grade tool from a company worth trillions creates a specific kind of suspicion. This page answers the three questions merchants actually search: is it free, what is the pricing, and how do you install it on Shopify without breaking anything. Every number and every negative claim is quoted from a page fetched on 3 September 2026 and cited inline. Clarity is a good product. It also has four documented limits that no page ranking for it mentions together.

What Microsoft Clarity is

TL;DR Behaviour analytics: session recordings, heatmaps, funnels, rage and dead click detection, AI summaries. On the Shopify App Store it is rated 4.6 from 2,085 reviews and priced Free. It is a good product, and the rest of this page assumes that.

Microsoft's definition: Clarity is "a user behavior analytics tool that helps you understand how users interact with your website", with session recordings, heatmaps and ML insights as the headline features (learn.microsoft.com/en-us/clarity/faq, updated 20 August 2026). In merchant terms, you watch anonymised replays of real shoppers moving through your store, and you read click and scroll maps showing where attention actually lands. The pricing page lists "Always-on recordings", "Rage click and dead click insights" and "Rich segmentation with 40+ filters", all unlimited: "Clarity supports unlimited heatmaps, websites, and team members" (clarity.microsoft.com/pricing, read 3 September 2026).

The Shopify App Store listing, "Microsoft Clarity: AI Insights", is rated 4.6 out of 5 from 2,085 reviews, is priced Free, lists "Checkout" under "Works with", and launched on 17 July 2025 (apps.shopify.com/microsoft-clarity, checked 3 September 2026). Microsoft's Shopify landing page claims "2M+ sites globally" (clarity.microsoft.com/shopify). What follows is the price list Microsoft does not publish as a price list.

Microsoft Clarity pricing: there is no paid tier

TL;DR One plan, $0, no upgrade path, no traffic cap, no sampling. Microsoft says so in two independent places. The only documented ceiling is 100,000 sessions per project per day.

The pricing page is headed "It's free, forever" and reads: "Enjoy all the features of Clarity at absolutely zero cost. You'll never run into traffic limits or be forced to upgrade to a paid version" (clarity.microsoft.com/pricing). There is no plan selector on that page, because there are no plans.

Microsoft's documentation repeats it under "What is the pricing model for Clarity?": "Clarity is a free service forever. You never encounter traffic limits or are compelled to upgrade to a paid version" (learn.microsoft.com/en-us/clarity/faq). The same FAQ adds three things that matter more to a merchant than the price:

• No sampling. Verbatim: "No sampling (that is, tracking only a portion of your site's traffic)." Sampling is how many free tiers quietly degrade.
• No per-site limit. "There are absolutely no limits on the number of sites per account."
• One capacity ceiling. "Clarity records up to 100,000 sessions per project per day." A store hitting that has a bigger analytics budget than this article assumes.

One thing to watch: the App Store also lists "Clarity Session Replay Heatmap" by Sentalis, a third-party app charging $5.99 or $8.99 a month (apps.shopify.com/clarity-session-replay-heatmap). It is not Microsoft's app and you do not need it.

Why Microsoft gives it away, in Microsoft's own words

TL;DR Microsoft states the trade openly on the pricing page: your visitors' anonymised behaviour helps train its machine learning models. It also states it will never share that data with third parties. Both halves are quotes.

Nobody ranking for this question answers it with a source. Microsoft does, under a pricing-page heading called "Why is it free?". Verbatim: "Clarity is built by Microsoft, one of the largest technology companies in the world. Microsoft processes a massive amount of anonymous data around user behavior to gain insights and improve machine learning models that power many of our products and services." Microsoft then says Clarity is one of the ways it gathers that data, and that this is why the product is free (clarity.microsoft.com/pricing, read 3 September 2026).

That is the deal, stated by the vendor without being asked. The other half of the same section, equally verbatim: "We will never share your data with third parties." The FAQ backs it up: "Clarity doesn't sell data", "Clarity is GDPR-compliant as a data controller", and data is "stored in the Microsoft Azure cloud service" (learn.microsoft.com/en-us/clarity/faq). On page content: "For privacy-sensitive fields, this is masked content not the actual text" (learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data).

So the price is not the catch. The install choice, the checkout gap, the retention window and the cookies are.

How to install Microsoft Clarity on Shopify: all three methods

TL;DR Use the Shopify app. It is the only method Microsoft documents, the only one that tracks checkout on Plus, and it migrates an old theme.liquid snippet for you. The step people miss is the Clarity JS toggle in app settings. Custom pixels are popular on the Shopify forum but run in a sandbox Shopify says cannot reach the page.

Three routes exist. Side by side first, then each with its exact admin path.

Method	Admin path	Who recommends it	What goes wrong
Shopify app (Microsoft Clarity: AI Insights)	Shopify App Store → Install → Go to app settings → Clarity JS toggle on → Save	Microsoft (only documented method)	Empty dashboard if the Clarity JS toggle is left off
Custom pixel	Settings → Customer events → Add custom pixel → paste → Save → Connect pixel	Shopify Community regulars; not documented by Microsoft	Lax sandbox cannot reach the top frame; replay depends on the DOM
theme.liquid snippet	Online Store → Themes → Edit code → Layout → theme.liquid → before	Nobody current; GemPages still teaches it	Wiped by theme updates; storefront only

Sources: learn.microsoft.com/en-us/clarity/third-party-integrations/shopify (dated 23 July 2025); help.shopify.com custom pixels "manage" page; shopify.dev web pixels doc; help.gempages.net Clarity integration guide; community.shopify.com thread 570378 (October 2025).

Method 1: the Shopify app (what Microsoft recommends)

Microsoft's install page describes exactly one route, and it is the app (learn.microsoft.com/en-us/clarity/third-party-integrations/shopify, dated 23 July 2025). Microsoft's own Shopify blog post says the same: "Go to the Microsoft Clarity app page on the Shopify App Store", "Click 'Add app' and follow the prompts" (clarity.microsoft.com/blog/optimize-shopify-funnel-clarity, 24 July 2025). The steps, in Microsoft's words:

1. Install the app. "Sign in to Shopify and go to the Shopify App Store. Search and select Microsoft Clarity: AI Insights listing" then Install.
2. Review the permissions. "On the pop-up window, review the data access permissions and select Install." The listing asks for device and activity data including IP address, browsing behaviour, order history for the last 60 days, and "Edit store analytics" access covering web pixels (apps.shopify.com/microsoft-clarity). That last one is how checkout tracking works on Plus.
3. Open app settings. "If this is your first time installing Clarity, activate the Clarity JS to get started. Select Go to app settings and a new tab opens."
4. Turn on the toggle. This is the step that costs people a week. Verbatim: "On the new tab, ensure that the Clarity JS is toggled on, and select Save." Installing the app alone does not start collection.
5. Refresh, then wait. "Allow a few hours for your dashboard to populate with data."

If your dashboard is empty the next morning, check the toggle before anything else.

Two notes from the same page. If you pasted the snippet into your theme years ago: "the new Shopify App automatically migrates you without any code changes." If you had a Clarity project before the app and want its history: "Select Connect Project and an email is sent to the project admin." On a store that has changed hands, the project admin may not be you.

Method 2: a custom pixel (what the Shopify forum recommends, with a catch)

The most-read Shopify Community thread on this, "What is the right way to install Microsoft Clarity on Shopify?", opened in October 2025 and leans custom pixel. One reply calls custom pixels "Shopify's modern approach" that "won't slow down your store's performance" (community.shopify.com, thread 570378). Those are merchants and agencies posting, not Shopify staff, and none cites a document.

The admin path is short. From Shopify's help centre: "From your Shopify admin, go to Settings > Customer events", name the pixel, "Click Add pixel", paste the code, "Click Save", then "click Connect pixel to start tracking your events" (help.shopify.com, manage custom pixels).

Now the catch, from Shopify's own developer documentation. "Custom pixels are loaded in a lax sandbox environment. The lax sandbox is an iframe element that has the sandbox attribute defined." And: "Traditional Javascript pixels that are placed in the lax sandbox cannot access the top frame." Features "that rely on scraping the DOM for information or attempting to write to the DOM" won't work (shopify.dev/docs/apps/build/marketing-analytics/pixels). Microsoft's data doc describes Clarity's playback payload as "information about the DOM and mutation events" (learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data). A replay tool that needs the DOM, inside a sandbox documented as unable to reach it, is not a combination either vendor documents as working. Shopify's custom-pixel code page calls the feature "unsupported" and suggests an app pixel first (help.shopify.com, custom pixel code). If you still want this route, open a recording the next day and confirm it renders before trusting it.

Method 3: paste the snippet into theme.liquid (what nobody current recommends)

This is the oldest route and the one GemPages' guide still teaches: "From your Shopify Admin, go to Online Store → Themes. Find your current theme and click Edit Code", open Layout, find the closing head tag in theme.liquid, and paste the script "just before" it (help.gempages.net). GemPages' own caveat: "Clarity will begin tracking your Storefront and Order Status pages", a polite way of saying not checkout.

Three reasons to skip it. Shopify warns that "If changes that you've made to a theme's code are incompatible with a theme update, then all your code changes are removed" (help.shopify.com, edit theme code). Microsoft's FAQ has an entry for the result: "Design changes might cause the Clarity script to be removed." And the app migrates you off it anyway. Shopify's reason for building pixels says the rest: manual snippets "weren't usually quality controlled, and were time-consuming to manage" (help.shopify.com, pixels overview). Go with the app, then remove any leftover snippet, the usual cause of doubled sessions.

What Clarity can and cannot see at checkout

TL;DR Every Shopify store gets a Purchases card. Only Shopify Plus stores get checkout page tracking and the Checkout Abandonment card broken down by step. Shop Pay and express checkouts are excluded even on Plus. On a non-Plus store, Clarity goes dark at the exact point revenue is lost.

Microsoft documents this in three places, and no third-party install guide seems to have read them.

From the install page: "For Shopify Plus accounts, the checkout and post-checkout pages are now tracked in Clarity through Shopify's Pixel" (learn.microsoft.com/en-us/clarity/third-party-integrations/shopify). From the e-commerce insights page: "The Purchases feature is only available on Clarity projects of Shopify sites", and "Checkout Abandonment feature is only available on Clarity projects of Shopify Plus sites" (learn.microsoft.com/en-us/clarity/insights/e-commerce-insights, dated 1 December 2025). And from the FAQ, a gap that applies even on Plus: "Customers paying with ShopPay or expedited checkout options don't have their sessions showing up under the Abandonment card."

Clarity feature	Available to	Microsoft's wording
Session recordings and heatmaps	Any Shopify plan	Free on every project, up to 100,000 sessions per project per day
Purchases card and filter	Any Shopify plan	“Only available on Clarity projects of Shopify sites”
Checkout Abandonment card, broken down by step	Shopify Plus only	“Only available on Clarity projects of Shopify Plus sites”
Checkout and post-checkout page tracking	Shopify Plus only	“For Shopify Plus accounts, the checkout and post-checkout pages are now tracked”
Shop Pay and express checkout sessions in the Abandonment card	Not on any plan	“don't have their sessions showing up under the Abandonment card”
Product filters (name, price, brand, rating)	Any plan with Product JSON-LD	“Only available for sites that use Product Json LD”

Sources: learn.microsoft.com/en-us/clarity/insights/e-commerce-insights, learn.microsoft.com/en-us/clarity/third-party-integrations/shopify and learn.microsoft.com/en-us/clarity/faq (updated 20 August 2026).

Why the line falls where it does is a Shopify rule, not a Clarity one. Shopify's pixel documentation says "Pixels automatically load on the Storefront, Checkout, Thank you page, and Order status page" (help.shopify.com, pixels overview), and Microsoft's checkout tracking runs "through Shopify's Pixel". Theme scripts never reach checkout. A merchant on the Shopify Community worked this out the hard way in May 2024: "Shopify does not allow 3rd party scripts on Checkout pages" (community.shopify.com, thread 319308).

What Plus stores get is genuinely detailed: Microsoft splits checkout into "Contact information", "Shipping method", "Payment" and "Other", reports abandonment against each, and links to the recordings that dropped there. What everyone else gets is the Purchases card: the percentage of sessions that ended in a purchase. That is an outcome, not a diagnosis. You can see a session did not buy. You cannot see which checkout step it died on, because Clarity was not watching those pages.

So on a non-Plus store the coverage map runs from landing through product page and cart, then stops the moment the shopper clicks Checkout. Clarity will show you rage clicks on a broken variant selector. It will not show you the reaction to a shipping cost on step two. Use Clarity before checkout and Shopify's own reports after. Our breakdown of where ecommerce funnels leak walks the same stages.

Retention window and Microsoft's data-use terms

TL;DR Playback data is deleted at 30 days. Click data, heatmaps and favourited sessions last 9 months. Deletion is all or nothing. Microsoft says it uses anonymised behaviour to improve its models, does not sell it, and recommends you tell shoppers so in your footer.

The retention window, from Microsoft's retention page

Microsoft's retention page is short enough to quote almost whole: "Playback data is retained for 30 days. Labeled or favorited sessions are retained for 9 months. Heatmaps data is retained for 9 months." Then the part that matters for anyone hoping to go back: "Data on Clarity servers, including backups, is deleted after the retention period and cannot be recovered." Its table lists Click Data, 9 months; Playback Data, 30 days; Sessions labeled or favorited, 9 months (learn.microsoft.com/en-us/clarity/setup-and-installation/data-retention, dated 21 May 2026).

The FAQ adds one exception: "Favorite recordings and randomly selected sample of recordings are retained for up to 9 months" (learn.microsoft.com/en-us/clarity/faq). The operating rule is simple: anything you might want later, you have to favourite now.

The escape hatches are closed. "Currently, you can't delete or download specific recordings." The Data Export API returns dashboard metrics only, and "Data retrieval is confined to the previous 1 to 3 days" (learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data-export-api). No route saves a replay to your own storage.

Why this bites a merchant: in December, the Black Friday sessions that would explain a checkout stall are already gone. Your conversion rate for that week survives in Shopify. The recordings do not. The workaround is a habit: once a week, filter Recordings to abandoned sessions and favourite anything you might need to prove later.

Deletion is all or nothing

Three quotes from the FAQ describe a real problem for any store selling into a jurisdiction with a right to erasure. "You need to delete the entire project to delete user's data." "You can't delete data without deleting the project." And: "Clarity can't restore deleted projects." So if a customer exercises a data subject request, the only mechanism Microsoft provides is to destroy the whole project: every other shopper's data, every heatmap, every favourited recording. Playback ages out at 30 days on its own, and Clarity masks privacy-sensitive fields by default. But "it expires soon" is not "it has been erased on request", and that is a question for your own counsel.

What Microsoft says it does with the data

I tried to read the Clarity Terms of Use on 3 September 2026 and could not: clarity.microsoft.com/terms failed with a server error and bounced to the pricing page. Here is what Microsoft says on the pages that did load. The pricing page: Microsoft uses "anonymous data around user behavior to gain insights and improve machine learning models", and "We will never share your data with third parties". The FAQ: "Clarity doesn't sell data", and "Clarity doesn't currently respond to browser DNT signals" (learn.microsoft.com/en-us/clarity/faq). The Microsoft Privacy Statement, which the FAQ points to for everything else, carries the general sentence: "As part of our efforts to improve and develop our products, we may use your data to develop and train our AI models" (microsoft.com/privacy/privacystatement, dated July 2026). That is the statement as a whole, not a Clarity-specific clause.

The most useful document is the one Microsoft writes for your footer. Its privacy-disclosure page recommends this site wording: "We improve our products and advertising by using Microsoft Clarity to see how you use our website. By using our site, you agree that we and Microsoft can collect and use this data." Its suggested privacy-policy paragraph adds "we use this information for site optimization, fraud/security purposes, and advertising" (learn.microsoft.com/en-us/clarity/setup-and-installation/privacy-disclosure, dated 14 May 2025). That is the honest description of the deal, written by the party you are dealing with. If your privacy policy does not say something like it, update it before you install.

Cookies and consent: five of seven cookies are Microsoft's

TL;DR Clarity sets seven cookies. Two are first-party. Five are third-party Microsoft cookies, and one of those, MUID, is documented as being used "for advertising, site analytics, and other operational purposes". Consent enforcement for the EEA, UK and Switzerland began 31 October 2025.

The whole table is Microsoft's own wording, copied from its cookie documentation.

Cookie	Party	Microsoft's stated purpose
_clck	First-party	Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.
_clsk	First-party	Connects multiple page views by a user into a single Clarity session recording.
CLID	Third-party	Identifies the first-time Clarity saw this user on any site using Clarity.
ANONCHK	Third-party	Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.
MR	Third-party	Indicates whether to refresh MUID.
MUID	Third-party	Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
SM	Third-party	Used in synchronizing the MUID across Microsoft domains.

Source: learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-cookies. Third-party rows highlighted. Microsoft also notes: "If a user has disabled cookies on the browser, Clarity doesn't set cookies."

Two things follow, pulling in opposite directions. First: Clarity is not a purely first-party install. "Clarity's typical usage requires that non-essential cookies are set on your visitor's browser", and five of those cookies belong to Microsoft domains. If your cookie policy says analytics cookies only, the MUID row is worth re-reading against it. Second, the counterweight: ANONCHK "Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0."

Now the operational part. Verbatim from the consent page: "Starting October 31, 2025, Clarity begins enforcing consent signal requirements for page visits originating from the European Economic Area (EEA), United Kingdom (UK), and Switzerland (CH). A valid consent signal is required to ensure full functionality of Clarity features for sessions of the users from these regions." (learn.microsoft.com/en-us/clarity/setup-and-installation/consent-mode, dated 14 August 2025).

Enforcement means your banner has to actively tell Clarity what the shopper chose, through Clarity's consent API or a supported consent platform. Microsoft's Shopify page says the app is "integrated with Shopify's cookie consent" (clarity.microsoft.com/shopify), one more reason to prefer the app. If no signal arrives, the failure mode looks like a bug: "if a user visits page A and then page B during the same visit, Clarity treats these as two separate sessions." "Support for Google Consent Mode (GCM) is coming soon" (learn.microsoft.com/en-us/clarity/faq). Selling only into North America? Microsoft still advises the signal, "as enforcement may extend to other regions in the future".

Clarity vs Hotjar vs Lucky Orange, on price alone

TL;DR Clarity is the only one of the three with no paid tier and no monthly session cap. Hotjar's free plan now allows more sessions than most stores need but keeps data for one month. Lucky Orange has no free plan, only a trial.

Price is one axis and this table is only that axis. The fuller comparisons live at Microsoft Clarity vs Hotjar and Lucky Orange for Shopify.

Tool	Price	Session cap	Retention
Microsoft Clarity	$0, no paid tier	100,000 sessions per project per day	Playback 30 days; click data and favourites 9 months
Hotjar (now Contentsquare)	Free $0; Growth from $39/mo billed yearly, $49 monthly	Free: up to 200k monthly sessions; Growth: from 7k monthly sessions	Free: 1 month data access; Growth: 13 months
Lucky Orange	Build $32/mo, Grow $72/mo, both paid annually; 7-day free trial	Build: 3,500 monthly sessions; Grow: 10,000	“Starts at 60 days”, upgrades to 90, 180 or 365

Sources: clarity.microsoft.com/pricing and learn.microsoft.com/en-us/clarity/setup-and-installation/data-retention; contentsquare.com/pricing (hotjar.com/pricing now redirects there); luckyorange.com/pricing.

Hotjar's pricing page now redirects to Contentsquare's, where the free plan lists "200k monthly sessions" with "1 month" of data access and Growth is "$39" a month paid yearly with "13 month data access" (contentsquare.com/pricing). Lucky Orange's entry plan is "$32/mo, paid annually" for "up to 3,500 monthly sessions", and its free offer is a 7-day trial, not a plan (luckyorange.com/pricing). If your question is "which replay tool costs least", Clarity wins and it is not close. If it is "which one lets me look back at last quarter", the paid tools win, because you are paying for the memory Clarity deletes.

What Clarity will not do, and what to pair it with

TL;DR Clarity shows you what happened. It has no experimentation feature, so it cannot tell you whether a change you made earned more money. That is a different instrument.

Clarity is a diagnostic tool and an unusually generous one. What it does not have, anywhere in its feature list or documentation, is a way to test a fix. Its Shopify page lists AB Tasty, Kameleoon and Optimizely as the tools whose experiments Clarity tracks alongside, Microsoft's own acknowledgement that testing happens elsewhere (clarity.microsoft.com/shopify).

You fix the variant swatch shoppers were hammering, compare last week's conversion rate against this week's, and conclude the fix worked. It might also be that last week was a paid-traffic week. The pairing that works is boring: use Clarity to find the friction, then run a split test on the change so the result is attributable. Our comparison of the Shopify A/B testing apps worth considering covers what each one actually splits, and the Shopify CRO playbook covers where observation and testing sit relative to each other.

StorePilot, which is ours and which I should say plainly is pre-launch and not yet installable, is being built for that second half: watching behaviour, working out which friction is worth acting on, and running the test that confirms whether the fix earned anything. Nothing on this page depends on that. Clarity is free, good, and available right now.

Verdict

Install Microsoft Clarity through the Shopify app, today, on any plan. Its price is zero and Microsoft says so twice. What you pay instead is four documented things: playback deleted at 30 days, no checkout visibility below Shopify Plus, five Microsoft cookies that need a consent signal in Europe, and all-or-nothing deletion. None is a reason not to install it. All four are reasons to favourite recordings weekly, put Microsoft's own wording in your privacy policy, and stop expecting it to explain checkout on a non-Plus store. Skip the custom pixel unless you have confirmed replays render, and never touch theme.liquid for this again.

Questions merchants keep asking

Is Microsoft Clarity free?

Yes, and there is no paid tier to upgrade to. Microsoft's pricing page is headed "It's free, forever" and reads: "You'll never run into traffic limits or be forced to upgrade to a paid version" (clarity.microsoft.com/pricing, read 3 September 2026). The documentation agrees: "Clarity is a free service forever" (learn.microsoft.com/en-us/clarity/faq). The costs are real but they are not billed in dollars.

What is Microsoft Clarity's pricing model? Is there a paid plan?

There is one plan and it costs nothing. Microsoft's FAQ, under "What is the pricing model for Clarity?", answers: "Clarity is a free service forever. You never encounter traffic limits or are compelled to upgrade to a paid version." The pricing page has no plan selector and lists no paid tier. The only documented ceiling is capacity: "Clarity records up to 100,000 sessions per project per day" (learn.microsoft.com/en-us/clarity/faq, updated 20 August 2026).

Why is Microsoft Clarity free?

Microsoft answers this on its pricing page under "Why is it free?": "Microsoft processes a massive amount of anonymous data around user behavior to gain insights and improve machine learning models that power many of our products and services." The same section states: "We will never share your data with third parties" (clarity.microsoft.com/pricing, read 3 September 2026).

What is the best way to install Microsoft Clarity on Shopify?

The Shopify app, "Microsoft Clarity: AI Insights". It is the only method Microsoft documents (learn.microsoft.com/en-us/clarity/third-party-integrations/shopify) and the only route that tracks checkout on Shopify Plus, "through Shopify's Pixel". After installing, open app settings and make sure the Clarity JS toggle is on, then Save. That toggle is the step people skip.

Can I install Microsoft Clarity as a Shopify custom pixel?

You can paste the script under Settings > Customer events > Add custom pixel, and merchants on the Shopify Community recommend it. Two documents argue against relying on it. Shopify says "Traditional Javascript pixels that are placed in the lax sandbox cannot access the top frame" (shopify.dev/docs/apps/build/marketing-analytics/pixels), and Microsoft says playback is built from "information about the DOM and mutation events" (learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data). If you go this way, open a recording and confirm it renders before trusting it.

Does Microsoft Clarity track Shopify checkout?

Only on Shopify Plus. Microsoft's install note: "For Shopify Plus accounts, the checkout and post-checkout pages are now tracked in Clarity through Shopify's Pixel." The e-commerce insights doc: "Checkout Abandonment feature is only available on Clarity projects of Shopify Plus sites" (learn.microsoft.com/en-us/clarity/insights/e-commerce-insights). One more gap even on Plus: "Customers paying with ShopPay or expedited checkout options don't have their sessions showing up under the Abandonment card" (learn.microsoft.com/en-us/clarity/faq).

How long does Microsoft Clarity keep my data?

Microsoft's retention page has a table: Playback data (recordings) 30 days; Click data 9 months; "Sessions labeled or favorited" 9 months. It adds: "Data on Clarity servers, including backups, is deleted after the retention period and cannot be recovered" (learn.microsoft.com/en-us/clarity/setup-and-installation/data-retention, dated 21 May 2026). If you want a session in six months, favourite it now.

Can I delete one shopper's data from Clarity?

No. Microsoft's FAQ says it twice: "You need to delete the entire project to delete user's data" and "You can't delete data without deleting the project." Deleting a project is irreversible: "Clarity can't restore deleted projects." You also "can't delete or download specific recordings" (learn.microsoft.com/en-us/clarity/faq, updated 20 August 2026). The 30-day playback window is the only erasure you get without wiping everything.

Is Microsoft Clarity GDPR compliant, and do I need a consent banner?

Microsoft states: "Clarity is GDPR-compliant as a data controller" and "Clarity doesn't sell data" (learn.microsoft.com/en-us/clarity/faq). Consent is on you: "Starting October 31, 2025, Clarity begins enforcing consent signal requirements for page visits originating from the European Economic Area (EEA), United Kingdom (UK), and Switzerland (CH)" (learn.microsoft.com/en-us/clarity/setup-and-installation/consent-mode). Take your own legal advice on the rest.

Does Microsoft Clarity slow down my Shopify store?

Microsoft's answer is no: "The Clarity JavaScript is asynchronous. It doesn't affect how quickly a website loads" (learn.microsoft.com/en-us/clarity/faq). One merchant on the Shopify Community reported the opposite after installing the app: "it clearly affected LCP (went from 2.0 to 2.8 seconds)" (community.shopify.com, thread 570378, October 2025). That is one store's unverified report against the vendor's claim. Measure your own Core Web Vitals before and after.