Upsells

Rebuy Pricing 2026: What "$25 a Month" Covers, and What Platform One Costs

Rebuy's Shopify App Store listing says "Starts as low as $25 / month". Its own pricing calculator, driven at every order volume it will accept, runs from $25 to $1,802 a month. Both figures are Rebuy's. The difference is your order count and how much of the platform you switch on, and this page publishes the whole ladder in between.

By Misha Gavura · 11 min read · Every figure read off Rebuy's own pages on August 25, 2026. Usage pricing moves; re-check before you buy.

The short answer

The $25 is real. It buys one package, Checkout & Post-Purchase, at up to 500 orders per month. Every Rebuy package price carries that same order band, and the price rises with your orders. At 500 orders, all four packages together cost $98 a month after the bundle discount, and the full Platform One bundle costs $598 a month. At 7,500 orders, the highest volume the calculator will price, those same three numbers are $315, $1,302 and $1,802. Above 7,500 orders per month, Rebuy stops publishing a price at all.

A Rebuy price quoted without an order volume is not a price. It is one rung of a ladder, with nothing to say which rung is yours.

The five packages, and the number attached to all of them

Rebuy is sold as separate packages rather than good-better-best tiers, and its FAQ confirms you can subscribe to any one on its own with no base plan required. These are the list prices from Rebuy's own structured data on rebuyengine.com/pricing, read on August 25, 2026. Every one of them, in Rebuy's words, has a base price that includes up to 500 orders per month.

Buying more than one earns a steeper discount than most bundle pricing: 10% off each package with two, 20% with three, 30% with four. That is why all four at 500 orders come to $98 rather than the $140 the list prices add up to. Annual billing takes a further 10% off, dropping the same bundle to an $88.20 monthly equivalent.

One structural note worth catching early: checkout extensions are a Shopify Plus feature. If you are on Basic, Shopify or Advanced, the $25 headline buys the post-purchase half of that package rather than all of it, and Cart & Merchandising at $45 is your real entry point.

How much does Rebuy actually cost per month?

Rebuy prices by orders per month, which it abbreviates to OPM, and its pricing page recalculates live as you type. Nobody appears to have published what that calculator says, so we drove it: a browser session on August 25, 2026, stepping through every order band the widget accepts, all four packages selected, monthly billing. Each figure below was read off the rendered page at that band.

The top row confirms the App Store headline exactly: $25 at 500 orders. Reading down that same column is what the headline leaves out. A store doing 2,500 orders a month, an ordinary Shopify business, pays $118 for the same package the listing advertises at $25. At 7,500 orders it is $315, 12.6 times the advertised entry price, for identical functionality.

None of that is a trick. Usage-based pricing is the honest way to charge for a tool whose value scales with volume, and Rebuy's per-order rate falls as you grow, which is why the totals rise more slowly than the order counts do. The problem is that the ladder stays invisible until you land on the pricing page and start typing, so every summary of Rebuy's cost written anywhere else quotes the bottom rung.

Platform One, and the $499 line inside it

Platform One is the fully loaded option, and it is where the two surfaces diverge most: it does not appear on the Shopify App Store listing at all. The vendor page describes it as everything in Rebuy Monetize, all four packages, Premium Support, beta product access, a dedicated customer success manager, launch and service discounts, and exclusive partner deals.

The jump from $98 to $598 at 500 orders looks alarming until you find the line that explains it. On the same page, Premium Support is priced separately at $499 a month, buying priority preference, a customer success manager and quarterly business reviews. Add that to the $98 of packages and you have essentially the whole Platform One number. It is not a hidden markup on the software; it is a services retainer attached to it, shown on the page but several screens further down than most people scroll.

That reframes the decision. If you have an agency, an in-house CRO analyst or a merchandiser who already owns this work, Platform One asks you to pay for it twice, and building your own plan from the packages is the rational route. If you do not, and you would genuinely use a named CSM to get Smart Cart and Smart Flows configured properly, $499 a month is not out of line with an agency retainer. Annual billing takes Platform One to a $538 monthly equivalent at 500 orders.

What happens above 7,500 orders

The calculator has a hard ceiling. Enter more than 7,500 orders per month and every price is replaced with "Talk to sales", the figures reverting to placeholder text. We confirmed this at 8,000 and at 10,000 orders: no number is displayed at either.

Rebuy clearly serves much larger stores than that: the demo form on the very same page offers order-volume bands running up to 100,000+ orders per month. So if your store sits above 7,500 orders, no public source can tell you what you will pay. Reserving enterprise pricing for a sales call is a normal commercial choice, but it is the biggest gap in the public information about this product, and worth knowing before you spend an afternoon evaluating.

Rebuy Monetize, the part that really is free

Buried under the pricing conversation is an offer that genuinely costs nothing and pays the merchant. Rebuy Monetize places third-party offers on your thank-you and order-status pages and shares the revenue with you. Both surfaces state the same rate: you earn $0.20 to $0.35+ per order. The App Store listing adds "Zero risk to CVR, just 100% pure profit", on the reasoning that these pages sit after payment.

The calculator prints an estimate as you change your order volume: $175 a month at 500 orders, $875 at 2,500, $2,625 at 7,500. That is a flat $0.35 per order, the top of the stated range, so treat it as a ceiling rather than a forecast. The conversion-rate argument holds, since these pages sit after payment. The trade is a brand one: you are putting other companies' offers in front of a customer at the moment they feel best about buying from you, for 20 to 35 cents. Monetize is included free inside every paid package, so it is never a reason to pick one tier over another.

The trial, the guarantee, and the 30-day billing cycle

Rebuy's visible FAQ says the trial begins immediately after install and runs 14 days for package subscriptions and 30 days for Platform One. The page is consistent on this: the self-serve button reads "Start my 14-day free trial" and the Platform One panel invites you to talk to a solutions team for the 30-day version. The App Store listing says 14 days, matching the self-serve path a merchant would actually take.

Rebuy publishes a positive ROI guarantee, comparing platform spend against additional revenue it drove, with one term that decides whether it is usable: "refund requests must be made within 60 days of billing on your Shopify invoice". Sixty days is a reasonable window, but note what the guarantee measures. Rebuy defines Rebuy-Generated Revenue as revenue driven directly by a Rebuy widget, link, search or recommendation workflow. That is attributed revenue, not incremental revenue, and a shopper who clicks a recommendation for something they were going to buy anyway counts. To know what Rebuy added you need a holdout and a margin figure, the same discipline our contribution margin guide argues for on any upsell tool.

The billing mechanic is the term most likely to surprise someone. Rebuy's FAQ states it bills on a prorated 30-day cycle, not monthly, and that each bill is determined by the previous 30 days of metrics and covers the upcoming 30 days. In practice that means your December invoice is priced off your Black Friday order count. A seasonal store should budget for the bill that follows its peak, not the bill it sees in a normal month.

Where the page disagrees with itself

Three documentation problems are worth flagging, because each is the sort of thing that ends up quoted back at you by a search result or an AI assistant.

1. A trial length that exists only in the metadata. The pricing page's meta description, its social sharing tags and its page-level structured data all say "21-day free trial". The string "21-day" appears nowhere in the visible page, which says 14 and 30. Metadata is what a search engine and a language model read first, so the one number no human visitor ever sees is the one most likely to be repeated back.
2. A published price range that stops short of the page's own maximum. Rebuy's structured data declares a price range topping out at $999. The same page's calculator displayed $1,802 for Platform One at 7,500 orders while we were reading it, so anything consuming the structured data instead of the rendered page understates the range by nearly half.
3. A stale price sitting in the raw HTML. The un-rendered source ships $534 as the Platform One figure. The live page never shows it: with the calculator running, the 500-order price is $598. If you see $534 quoted for Rebuy anywhere, it came from scraping the markup rather than reading the page. The Platform One panel has a smaller version of the same problem: it strikes through $640, shows $598, and labels the difference "40% platform savings unlocked" when the gap between those two numbers is about 6.6%.

None of this changes what Rebuy costs. It changes how much you should trust any Rebuy price you did not read off the live calculator yourself, including the ones here once enough time has passed.

What Rebuy is good at

It would be easy to read the above as a complaint about the product. It is not. Rebuy carries 4.8 stars across 745 Shopify App Store reviews, 95% of them five stars, with only 23 reviews at two stars or below. That is a strong record on a large sample, and the most reliable number in this article, because it is the one thing here the vendor does not write itself.

The thing Rebuy does better than most of its category is the Smart Cart. Rather than bolting a recommendation widget onto a stock cart drawer, it replaces the drawer with a configurable, rules-driven surface where the recommendation, the free-shipping progress bar, the gift and the upsell live in one place and can be sequenced. Where the cart is the moment of decision, that consolidation beats running four separate apps, and avoids their combined load-time cost, which is real money on mobile.

If you are still deciding whether an upsell engine is the right spend at all, our roundup of Shopify upsell apps compares Rebuy against the cheaper post-purchase-only tools by the slot each one fills.

Working out your number

Four questions get you to a real figure faster than a demo call.

1. What is your peak monthly order count, not your average? Rebuy bills the coming 30 days off the last 30 days, so your worst-case invoice is set by your best month.
2. Which single package is the job? No base plan is required. Most stores looking at Rebuy want the Smart Cart, which is Cart & Merchandising at $45 for 500 orders, not the $25 headline package.
3. Would you use a customer success manager? If yes, Platform One's premium is mostly the $499 support line and may be fair value. If no, four packages bundled at 30% off is the same software for a fraction of the price.
4. What lift are you judging it on? Attributed revenue looks impressive within a week. Incremental contribution decides whether the subscription pays, and it needs a holdout. Settle this before the trial starts; 14 days is not long enough to work it out afterwards.

This pricing shape is common on Shopify. The same order-volume scaling, and the same reconciliation problem, shows up on Intelligems pricing, where the App Store and the vendor site also publish figures an order of magnitude apart.

Disclosure. We are building StorePilot, a CRO tool for Shopify. It is not on the Shopify App Store and cannot be installed on a live store yet, so this page has nothing to sell you. Rebuy is not a competitor to anything you can buy from us today.

Questions merchants keep asking

How much does Rebuy cost per month?

Between $25 and $1,802, depending entirely on your orders per month. At 500 orders the cheapest single package (Checkout & Post-Purchase) is $25 and the full Platform One bundle is $598. At 7,500 orders, the calculator's ceiling, those become $315 and $1,802. Above 7,500 orders Rebuy publishes no price at all. Figures read off rebuyengine.com/pricing on August 25, 2026.

What does the $25 a month on the Shopify App Store actually buy?

One package, Checkout & Post-Purchase, at up to 500 orders per month, and the checkout half of it needs Shopify Plus. It is a real price rather than a teaser, but it is the floor of a usage ladder, not a plan. The listing does say pricing scales based on orders per month; it just never publishes the scale.

What is Platform One and why is it so much more than the packages?

Platform One is all four packages plus Premium Support, which Rebuy prices separately at $499 a month on the same page. That one line is most of the gap: at 500 orders the four packages together are $98 and Platform One is $598. If you would not use a dedicated customer success manager and quarterly business reviews, building your own plan from the packages is far cheaper.

How long is Rebuy's free trial?

14 days on the packages and 30 days on Platform One, per the visible FAQ on Rebuy's pricing page. Note that the same page's meta description, the text search engines and AI assistants read first, says 21-day free trial, and that figure appears nowhere in the visible page. Treat 14 days as the answer for a self-serve package signup.

Does Rebuy guarantee a return on investment?

It publishes one. Rebuy's FAQ states it guarantees a positive ROI, comparing platform spend against additional revenue Rebuy drove, and that refund requests must be made within 60 days of billing on your Shopify invoice. The measure is Rebuy-Generated Revenue, defined as revenue driven directly by a Rebuy widget, link, search or recommendation workflow. That is attributed, not incremental, so it credits some sales that would have happened anyway.

Is Rebuy worth it for a small Shopify store?

At 500 orders a month, a single $25 package that lifts average order value by even 2% usually pays for itself. Two cautions: Rebuy bills on a rolling 30-day cycle priced off your previous 30 days of orders, so a busy month sets the next bill, and attributed revenue is not incremental revenue, so decide up front which lift you will judge it on.

A note on sources. Every price, plan name, rating and term on this page was read off rebuyengine.com/pricing or apps.shopify.com/rebuy on August 25, 2026. The ladder table was produced by driving Rebuy's own order-volume calculator in a browser at each band listed and recording what it displayed. One figure to treat with care: Rebuy's pricing page reports 750 reviews while the App Store listing reports 745 on the same day, and the App Store number is used throughout. Usage pricing changes, so treat this as a map of how the pricing works, not a quote.