Shopify Apps

PageFly Pricing 2026: Every Plan, and Why PageFly's Own Pages Disagree

PageFly's pricing page says the Optimize plan costs $39 a month. PageFly's help center says it costs $69 a month. PageFly's Shopify App Store listing does not show Optimize as a plan at all. All three pages belong to PageFly, all three are live right now, and the thing that reconciles them is a slider that only one of them mentions. Here is the whole ladder.

By Misha Gavura · 14 min read · Every figure below was fetched from PageFly's own pages on August 31, 2026. Prices change; re-check before you buy.

The short answer

PageFly has five self-serve plans: Free at $0, Builder from $24, Optimize from $39, Accelerate at $99 and Power at $199 a month, plus three enterprise tiers at $299, $499 and $999. Billing is monthly only; there is no annual option. Builder and Optimize are not fixed prices. They are sliders keyed to how many pages and sections you publish, and they move in $5 steps: Builder runs $24, $29, $34 and stops, Optimize runs $39 through $94 across twelve rungs. Every price a merchant sees quoted for Optimize anywhere on the internet is one of those twelve rungs, quoted without the slot count that makes it mean anything.

The one number worth memorizing if you are here for CRO rather than page building: A/B testing starts at $39, not $24, whatever the Shopify App Store listing says.

How much does PageFly actually cost per month, and why do PageFly's own pages disagree?

Search this term and the first two results are both PageFly's. They give different answers to the same question. On August 31, 2026:

• pagefly.io/pages/pricing renders the Optimize card at $39 /month with 20 pages or sections and 140 AI credits.
• help.pagefly.io, the pricing-plans article, shows a table with Optimize at $69/mo for 50 pages and 260 credits.
• apps.shopify.com/pagefly lists four plans, Free, Builder $24, Accelerate $99 and Enterprise $299. Optimize is not one of them.

Neither PageFly figure is wrong. Optimize is a slider that starts at 20 published slots for $39 and climbs $5 for every extra 5 slots, up to 75 slots for $94. Fifty slots costs $69 and comes with 260 credits, which is precisely what the help center prints. The help center has simply frozen one point in the middle of a range and published it as the price, without saying a range exists.

That single editorial decision does real damage. A merchant who lands on the help center compares $24 to $69 and concludes that stepping up to CRO features costs nearly three times as much. The actual step is $34 to $39, because Builder's ceiling is $34. Five dollars, not forty-five.

The five plans, as the pricing page serves them

Read off pagefly.io/pages/pricing on August 31, 2026, before any interaction with the sliders. A "slot" is PageFly's billing unit and its own listing defines it: one slot equals one published page or one published section.

Every plan, free one included, carries the 320+ template library, the drag and drop editor and 24/7 support, so those are not the axis of the decision. The two axes that matter are how many pages you publish and which CRO modules you need. Notice that the Builder card's only CRO line is built-in dashboard analytics. Everything a merchant would call optimization, A/B testing included, begins on Optimize.

One presentation detail is worth naming, because it is the root of every disagreement below. The Builder and Optimize cards render "$24" and "$39" in large type with a "/month" beneath, exactly the way the fixed $99 and $199 cards do. The word "from" is on neither card. PageFly does write "from $24" and "from $39", and it does explain the model clearly, but only in the FAQ several screens further down: "Builder and Optimize are slider plans: pick the number of published page slots you need and the price and monthly AI credits move with it in $5 steps." That sentence belongs next to the price.

Every rung of the Builder and Optimize sliders

The pricing page ships its slider configuration as a plain object in an inline script, which means the whole ladder is computable without touching the control. Builder is defined as 5 to 15 slots in steps of 5, base price $24, $5 per step, base credits 80, 20 credits per step. Optimize is 20 to 75 slots on the same $5 and 20 credit steps from a $39 base. Below is what that produces. PageFly's own FAQ confirms both endpoints of both ladders, which is the check I used before publishing them.

Builder: three rungs

Optimize: twelve rungs, ten of which are published nowhere

The highlighted row is the one PageFly's help center publishes as "the" Optimize price. It is the seventh of twelve.

Where the $69 comes from

The help center article is the second result on Google for this query, so for a large share of people searching it, $69 is the first PageFly price they ever see. It comes from a comparison table that reads: Free $0/mo, 1 page, 10 credits; Builder $24/mo, 5 pages, 80 credits; Optimize $69/mo, 50 pages, 260 credits; Accelerate $99/mo, unlimited, 400 credits; Power $199/mo, unlimited, 800 credits.

Two things about that table are worth knowing before you trust anything quoted from it. First, every slider plan in it is pinned to an arbitrary rung: Builder at its floor, Optimize at its middle. Second, the table is a picture. It is served as a PNG image, which is why the only dollar figure that exists anywhere in that page's actual text is a single "$99", inside a sentence about unlimited slots. I read the price row by downloading the image itself.

That matters more in 2026 than it used to. Search engines and AI assistants read text. A price table published as an image is a price table that summarizers will paraphrase from whatever surrounding prose they can find, and PageFly's surrounding prose contains one price out of five.

The App Store listing is a fourth answer

The Shopify App Store listing is maintained separately from the website, and it has drifted. Its pricing block shows four cards: Free, Builder at $24 a month, Accelerate at $99 a month, and Enterprise at $299 a month. Optimize and Power have no cards at all, so a merchant reading the listing sees a $24 to $99 jump with nothing in between, and never learns that the $199 tier exists. Optimize is named exactly once on the whole listing, in a footnote about extra slots.

Three discrepancies are worth flagging, because each one could change a purchase decision.

1. A/B testing is listed under the wrong plan. The App Store's Builder card lists its features as "From 05 published slots, 80 AI credits, A/B Testing, AI Translation, CRO - Dashboard analytics". On pagefly.io the Builder card carries dashboard analytics and nothing else, and the page's FAQ states that Optimize, from $39, is what unlocks A/B testing, Sales funnel, AI Page Checkup and AI Translator. The help center's table agrees with the website. Two PageFly surfaces out of three put A/B testing at $39; the one a merchant installs from puts it at $24.
2. The credit allowance does not match. The App Store's Accelerate card says 320 AI credits. The pricing page says 400, in the card and again in the FAQ, and so does the help center table. Same plan, same price, an 80 credit gap.
3. A feature appears that the website has never heard of. The App Store's Accelerate card lists an "AEO optimizer". The string "AEO" does not occur anywhere on pagefly.io's pricing page, which does list Heatmap preview, AI page checkup and Sales funnel on the same tier.

The listing does publish one useful thing the website does not: the extra-slot rate, stated as "$5 per 5 extra pages/sections (~$1/slot); optional, billed monthly on Builder & Optimize". That is the slider, described plainly. The clearest explanation of PageFly's pricing model on any of its three surfaces is a footnote on the surface that omits two of its plans.

The $5 that makes the top of the slider a bad deal

Drag the Optimize slider to its ceiling and you pay $94 a month for 75 slots and 360 credits, with no heatmaps and no section performance data. Accelerate costs $99 and gives you unlimited slots, 400 credits, Heatmap preview and Section performance.

Five dollars separates them, and the cheaper option is worse on every single axis. The same is true one rung down: $89 for 70 slots and 340 credits versus $99 for unlimited slots, 400 credits and two modules you cannot otherwise buy. In practice, anything above roughly 55 slots on the Optimize slider is money spent moving away from the better plan. The pricing page never says so, and nothing on it flags the crossover.

If you are in the 40 to 75 slot range, the decision is not "how far do I drag the slider". It is "Optimize at 40 slots for $59, or Accelerate at $99". Everything between those two is dominated.

Is PageFly free on Shopify?

There is a real free plan, and it is not a trial. $0 a month, no credit card, one published page or section, 10 AI credits a month, dashboard analytics, the full 320+ template library and 24/7 support. One slot is enough to build and ship a single landing page and see whether the editor suits you, which is a fair offer.

What does not exist is a free trial of any paid plan. The App Store badge reads "Free plan available", not a trial length, and the phrase "free trial" appears nowhere in the listing's visible text. There is a "14 Days Free Trial" link on PageFly's own pricing page, but following the markup shows it points at Shopify's affiliate signup, so it is offering you a trial of Shopify, not of PageFly. The practical consequence: to evaluate A/B testing you subscribe to Optimize for at least one month at $39 or more. Budget that as the cost of the evaluation, not just the cost of the tool.

What PageFly does not publish

Everything above came off a PageFly page. This section is the opposite: things a merchant reasonably needs to price the product that PageFly does not put a number on anywhere I could find.

• What extra AI credits cost. "Purchase extra credit packs" sits on the pricing page five times, once under each of the five plans' credit allowance. It is plain text: no price, no link, no per-credit rate anywhere on the page. Credits gate every AI feature PageFly sells, and the price of more of them is unpublished.
• What one credit buys. The FAQ says credits power AI Smart Page, AI Page Checkup, AI Translator and FlyMate. It never says how many credits any of those consumes. Without that, 140 credits a month is not a quantity, it is a word.
• What happens when you run out mid-month. No overage rate, no throttling policy, no grace behaviour is published.
• Any annual price. None exists. The help center states plans are monthly only, with no annual toggle. Curiously the pricing page still ships a handler that would rewrite a "$99" price to "$82.5", which would imply $990 a year and two months free. The toggle it listens for survives only as a stylesheet rule, and the price element it targets is not in the page at all, so nothing ever renders. Leftover code, not an offer.
• The free plan's slot count, on the App Store. The Free card there defines the unit, "01 slot is equal to 01 page/ 01 section", and never says how many slots you get. You have to leave the App Store to learn the answer is one.
• Anything above the top enterprise tier. "Custom AI Credits package" and custom volume pricing are named at $999 a month with no ceiling attached.

One more oddity found in the page source rather than on the page: PageFly runs a geofenced promotion. A script on the pricing page asks the browser for your coordinates and, if they fall inside a latitude and longitude box covering Japan, rewrites the announcement bar to a Japanese offer of a premium five-slot plan at $1 a month for three months, pointing at a separate campaign page. Every other visitor is served the same pricing page with the standard bar and never learns the offer exists. It is a normal regional promotion, but it is worth knowing that the price you see is not necessarily the only price on offer.

The enterprise tiers

Further down the same page, pagefly.io publishes a separate PageFly Enterprise block aimed at Shopify Plus and multi-store brands, with three priced tiers rather than a "contact us" wall, which is more than most vendors do.

• Scale, $299/mo. Single store, 1,600 credits a month, a tech lead priority queue, front-of-queue support, one 45-minute asynchronous founder review per month delivered by email and Loom, and the PageFly Page Health Monitor.
• Dominate, $499/mo. Up to 3 stores with 1,600 credits a month per store in separate pools, two asynchronous founder reviews a month, and a named tech lead marked coming soon.
• Empire, $999/mo. A 45-minute monthly call with PageFly's co-founder, a custom AI credit package, custom volume pricing, and white-glove onboarding marked coming soon.

The founder access is capacity-limited and PageFly publishes the limit: five merchants a week, reviewed in arrival order, with an asynchronous reply inside five business days. Only the $999 tier gets an actual call. Publishing a capacity number is unusually honest, and it also tells you what you are buying: a queue position, not a retainer. Eligibility is restricted to stores already using PageFly, and the page notes that requests outside its list may need a separate quote without publishing what the list is.

Note that the App Store shows only the $299 tier and renames it "Enterprise". Dominate and Empire do not appear there.

Downgrading costs you work, not money

This is disclosed on both PageFly surfaces and is easy to skim past, but it is the term most likely to bite. Because you are billed by published slots, moving down a plan requires you to manually unpublish pages and sections until you are inside the new limit. Dropping to the free plan means unpublishing until exactly one remains.

So a downgrade is not a billing action, it is a content action, and the cost is measured in live pages you have to take off your storefront. If you spend a quarter building out landing pages on Optimize at 50 slots, "going back to Builder" means unpublishing 35 of them. Plan the ceiling you actually intend to keep, not the one you need for a campaign. PageFly also states that once you are on the current five-tier model you cannot return to its old pricing plans.

Working out your number

Four questions get you to a real figure faster than any comparison table will.

1. How many pages and sections will you keep published? Not how many you will build. Slots are counted on what is live, and sections count the same as full pages, which is how stores end up further up the slider than they expected.
2. Do you need the CRO modules, or just the builder? If you only want to build pages, Builder at $24 to $34 is the whole answer and everything above it is a different purchase. If you want A/B testing, you are on Optimize at $39 minimum, and no reading of the App Store listing changes that.
3. Are you within $25 of Accelerate? Above about 55 Optimize slots, $99 buys strictly more than the slider does. Check the arithmetic before you drag.
4. Can you actually conclude an A/B test at your traffic? This is the question the pricing page will never ask you. A page-builder A/B test still needs enough sessions and conversions per variant to separate a real effect from noise, and a store doing a few hundred orders a month can spend a quarter on one inconclusive test. Our significance calculator answers it in about a minute, and it is worth answering before you pay for the tier that unlocks testing.

For what it is worth on the product itself: PageFly holds 4.9 stars across 5,680 Shopify App Store reviews, 95% of them five stars, and has been listed since September 2017. That is a strong record on a very large sample, and it is the most reliable number on this page, because it is the one thing here that PageFly does not write itself. The criticism in this article is about three surfaces disagreeing, not about the software.

If you are choosing between page builders mainly for the testing features, it is worth reading how the dedicated tools price the same job, because a builder that includes A/B testing and a testing tool that includes a builder are very different products at similar prices. Our roundup of Shopify A/B testing apps covers that, and Intelligems pricing is the same reconciliation problem in a different shape, where the App Store and the vendor site publish figures an order of magnitude apart.

Disclosure. We are building StorePilot, a CRO tool for Shopify. It is not on the Shopify App Store and cannot be installed on a live store yet, so this page has nothing to sell you. PageFly is a page builder and we do not build one.

Questions merchants keep asking

How much does PageFly cost per month?

Between $0 and $199 on the self-serve plans, and $299 to $999 on the enterprise tiers. Read off pagefly.io/pages/pricing on August 31, 2026: Free $0, Builder $24 to $34 depending on how many page slots you select, Optimize $39 to $94 on the same sliding basis, Accelerate $99 flat, Power $199 flat. Builder and Optimize are sliders, so a PageFly price quoted without a slot count is only the bottom rung.

Why does PageFly's help center say Optimize is $69 when the pricing page says $39?

Because both are true and neither page says so. Optimize is a slider running from 20 slots at $39 to 75 slots at $94 in $5 steps. Fifty slots lands on $69 with 260 AI credits, which is exactly what the help center's price table shows. The help center presents that one mid-slider point as the plan's price and never mentions that a slider exists, so a merchant reading it concludes Optimize costs nearly three times Builder. In reality Builder tops out at $34 and Optimize starts at $39.

Is PageFly free on Shopify?

Yes, there is a genuinely free plan: $0 a month, one published page or section, 10 AI credits a month, dashboard analytics, the 320+ template library and 24/7 support, with no credit card required. What there is not is a free trial on any paid plan. The App Store badge reads 'Free plan available' rather than a trial length, and the words 'free trial' do not appear anywhere in the listing's visible text. The '14 Days Free Trial' link on PageFly's own pricing page is an affiliate link to Shopify's trial, not PageFly's.

Does PageFly include A/B testing on the $24 plan?

Not according to PageFly's own website. The Shopify App Store listing shows A/B Testing and AI Translation as Builder features at $24 a month. On pagefly.io the Builder card's only CRO line is built-in dashboard analytics, and the same page's FAQ says plainly that Optimize, from $39, is where the CRO suite unlocks: A/B testing, Sales funnel, AI Page Checkup and AI Translator. The help center's price table agrees with the website. If A/B testing is why you are installing, budget $39 rather than $24 and confirm before you commit.

Does PageFly offer annual billing or a yearly discount?

No. PageFly's help center states that all plans are monthly only, with no annual toggle. The pricing page still ships leftover JavaScript for an annual switch that would rewrite a $99 price to $82.50, which works out to $990 a year, but the control it binds to does not exist in the page, so it never renders. There is no annual discount, only the fossil of one.

What does an extra AI credit pack cost?

PageFly does not publish it. The phrase 'Purchase extra credit packs' appears five times on the pricing page, once under each of the five plans, as plain unlinked text with no figure, no link and no per-credit rate anywhere on the page. PageFly also never states how many credits a single AI action consumes, so the 10, 80 to 120, 140 to 360, 400 and 800 monthly allowances cannot be converted into anything you can plan against, and there is no published overage rate for running out mid-month.

How hard is it to downgrade a PageFly plan?

It costs you work, and both PageFly surfaces say so. To move to a lower plan you must manually unpublish pages and sections until you are inside the new plan's slot limit, and to reach the free plan you must unpublish down to one. That makes a downgrade a content decision rather than a billing one. PageFly's help center also states that once you move to the current five-tier model you cannot revert to the old plans.

A note on sources. Every price, plan name, credit allowance and term on this page was fetched from pagefly.io/pages/pricing, apps.shopify.com/pagefly or help.pagefly.io on August 31, 2026 and is quoted as published. The Builder and Optimize ladders were computed from the slider configuration the pricing page serves in its own source, and both endpoints of both ladders were checked against PageFly's own FAQ before publishing. The help center's price table is a PNG rather than text, so it was read by downloading the image. Where PageFly does not publish a number, this page says so rather than estimating one. Prices move, so treat this as a map of how PageFly's pricing works rather than a quote.