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Michael G., Senior CRO Specialist
Author & expert reviewer

Michael G.

Senior CRO Specialist · EVDEV

5.0 Top Rated Plus · Upwork 7+ years on Shopify

Michael G. is a Senior CRO Specialist at StorePilot AI. Through EVDEV, a Top Rated Plus studio, he has spent 7+ years building and optimizing Shopify stores by hand: the analyst, designer, and developer work, store after store, with the results to back it up.

StorePilot runs the whole conversion loop (watch real behavior, find the friction, build the fix, test it honestly, ship the winner) without burning a four-person team on every store. He personally reviews founding merchants' first A/B tests: the setup, the statistics, and the call, before anything goes live.

He reviews the conversion guides published on this site for accuracy and CRO soundness: the external research is cited, the test hygiene is honest (no early winners, no benchmarks dressed up as forecasts), and any StorePilot projection is clearly labelled as illustrative.

What he covers

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  • 24/7 support from a real human, not a bot
  • Hands-on setup for your store and catalog
  • A CRO expert reviews your first A/B tests by hand